AVP, Campaign Quality Assurance Analyst

United Overseas Bank Limited (UOB); Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading bank in Asia is seeking a candidate to review GenAI-generated content for marketing campaigns. The role involves ensuring content accuracy, monitoring trends, and collaborating with different teams to refine workflows. The ideal candidate should be diligent and detail-oriented, contributing to the overall quality assurance framework for the content. This is an opportunity to join an inclusive team dedicated to long-term success.

Responsibilities

• Review GenAI-generated content used in wealth advisory and marketing campaigns.
• Conduct sample checks for tone, factual accuracy, and adherence to communication standards.
• Maintain clear documentation of review outcomes and feedback.
• Monitor trends in GenAI output to address recurring issues.
• Ensure correct branding and templates are applied across communication channels.
• Monitor campaign deployment for timely delivery.
• Track campaign performance and provide actionable insights.
• Collaborate with content creators and compliance teams to refine GenAI workflows.
• Contribute to the development of the Quality Assurance framework for GenAI content review.

Job description

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Job Responsibilities

• Review GenAI-generated content used in wealth advisory and marketing campaigns, to ensure it is tailored to the target audience and aligned with campaign objectives.
• Conduct sample checks of each campaign for tone, factual accuracy and adherence to communication standards. Identify and escalate content issues promptly to ensure timely resolution.
• Maintain clear documentation of review outcomes and feedback.
• Monitor trends and patterns in GenAI output to proactively address recurring issues.
• Ensure correct branding and templates are consistently applied across all communication channels.
• Monitor campaign deployment to ensure timely delivery to the intended audience.
• Track campaign performance and provide actionable insights to enhance effectiveness of future campaigns.
• Collaborate with content creators, campaign manager and compliance teams to refine GenAI workflows and improve GenAI content quality.
• Contribute to the development of the Quality Assurance framework and checklists tailored to GenAI content review.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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