Augmented Salesforce - Sales and Marketing Partnership & Leads Process Leader

SCHNEIDER ELECTRIC SOUTH EAST ASIA (HQ) PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading energy management company in Singapore is seeking an experienced marketer to lead the Lead Excellence initiative. You will drive collaboration between Sales and Marketing, optimize lead processes using AI, and ensure sales teams have access to actionable insights. The ideal candidate has a proven background in marketing and lead management, excellent communication skills, and the ability to lead cross-functional teams. This role offers competitive compensation with opportunities for professional growth.

Qualifications

• Proven experience in Marketing with a track record in lead management.
• Expertise in optimizing end-to-end lead processes, including AI-driven scoring.
• Strong analytical skills with data-driven decision-making experience.

Responsibilities

• Drive the Lead Excellence initiative across all organizational teams.
• Leverage AI for lead scoring, nurturing, and prioritization.
• Foster collaboration between sales and marketing teams for improved outcomes.

Skills

Lead management

Cross-functional collaboration

Analytical skills

CRM platforms

Marketing automation

Communication

Leadership

Job description

About the Role

Join the Augmented Salesforce taskforce in Customer Experience & Commercial Transformation (CXCT) organization to transform our company and augment our salespeople with technology and AI.

Mission

Drive a seamless partnership between Sales and Marketing to accelerate pipeline growth, ensure high-quality lead management, and empower sales teams to be more productive and effective. Champion the integration of strategy, process, and technology to deliver a unified, data-driven approach to lead generation, nurturing, and qualification.

Bring a marketing perspective to the key selling activities—Strategize, Prospect, Qualify—by developing innovative approaches and actionable insights that help salespeople succeed faster and more consistently, whether they are new or experienced.

Key Responsibilities

Lead Process Excellence (Lead Excellence Initiative)

• Own and drive the Lead Excellence initiative: design, implement, and continuously improve the end-to-end lead process across all organizational teams and divisions, with a strong collaboration with all respective experts and contributors.
• Ensure seamless integration of process, technology, and people for lead management—from initial prospecting to sales allocation and handoff.
• Leverage AI for lead scoring, nurturing, and prioritization to maximize conversion rates and pipeline quality and bring autonomous agents to handle part of the load.
• Integrate and utilize external data sources to enrich lead profiles and improve targeting and qualification.

Strategize (with a Marketing Perspective)

• Develop and implement account planning templates and playbooks, collaborating with commercial process teams to ensure alignment with both sales and marketing objectives.
• Segment and prioritize customers by potential, industry, and strategic fit, leveraging data-driven insights to inform go-to-market strategies.
• Deliver actionable market intelligence, customer insights, and competitive analysis to support strategic account planning and opportunity identification.
• Ensure sales teams have access to AI-driven insights and marketing data for informed decision-making and targeted engagement.

Prospect (Lead Generation & Nurturing)

• Leverage marketing automation, lead scoring, and targeted campaigns to identify and prioritize high-potential prospects.
• Enable personalized outreach and engagement strategies, using data and automation to support sellers in building strong pipelines.
• Integrate external data sources and maintain CRM data accuracy for comprehensive prospect profiling.

Qualify (Opportunity Assessment & Acceleration)

• Apply and refine opportunity qualification frameworks to ensure leads meet strategic and financial criteria.
• Support sellers in validating customer needs, budget alignment, and solution fit, collaborating with technical teams as needed.
• Identify risks and blockers early using AI insights, and recommend next best actions to advance deals.
• Drive adoption of best practices and tools for opportunity management, reducing time spent on low-value deals and increasing win rates.

Sales–Marketing Partnership & Enablement

• Collaborate strongly with our Marketing Domain to ensure a solid partnership from top to bottom.
• Foster a culture of collaboration and shared accountability between sales and marketing teams while bringing valuable insights for our salespeople.
• Align campaign planning, account engagement, and lead management processes to maximize joint impact.
• Design and deliver structured onboarding and ongoing skill enhancement programs for sales teams, incorporating marketing insights and new ways of working.

Success metrics:

• Joint Sales & Marketing account engagement
• Lead to qualified opportunities
• Marketing insights impact

Required Skills & Experience

• Proven experience in Marketing, with a strong track record in lead management and cross-functional collaboration.
• Expertise in designing and optimizing end-to-end lead processes, including AI-driven scoring, nurturing, and sales allocation.
• Strong analytical skills and experience leveraging data and external sources to drive decision-making and process improvement.
• Proficiency with CRM platforms, marketing automation, and sales enablement tools.
• Demonstrated ability to lead change, drive adoption of new technologies, and foster a culture of partnership.
• Excellent communication, influence, and leadership skills, with the ability to work effectively across teams and organizational levels.