Audience & Content Strategy Manager, Commerce

Mediacorp Pte. Ltd.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading media company in Singapore is seeking an experienced Audience & Content Strategy Manager to develop and execute content commerce strategies across TV, Radio, and Digital platforms. The ideal candidate will have a strong background in content commissioning and managing brand integrations. This role involves collaboration with various teams to craft engaging shopping experiences. Competitive compensation offered.

Qualifications

• Experience in content commissioning, branded content, or commerce-driven storytelling.
• Strong understanding of e-commerce trends and retail partnerships.
• Proven track record in managing brand integrations and sponsorship deals.

Responsibilities

• Develop and execute a content commerce strategy for TV, Radio, and Digital.
• Identify and commission original commerce-driven content.
• Work closely with various teams to craft engaging shopping experiences.
• Monitor and optimize shoppable content performance.
• Navigate licensing agreements and advertising regulations.

Skills

Content commissioning

E-commerce trends

Brand integrations management

Cross-functional teamwork

Negotiation skills

Job description

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Designation

Audience & Content Strategy Manager, Commerce

Responsibilities

• Content & Commerce Strategy: Develop and execute a content commerce strategy that enhances TV, Radio, Digital programming with shoppable integrations, making it easy for viewers to discover and purchase featured products
• Commissioning & Development: Identify and commission original commerce-driven content and shopping opportunities within entertainment formats across Mediacorp platforms. Work closely with a variety of production / creative expertise to develop the formats
• Stakeholder Collaboration: Work closely with Programming, Content, Commercial teams, brands and e-commerce platforms to craft engaging, native shopping experiences that enhance storytelling without disrupting viewer engagement
• Technology & Innovation: Partner with technology providers to implement shoppable video tools, QR codes, social commerce, and live shopping experiences
• Performance & Optimization: Monitor, analyze, and optimize shoppable content performance using audience engagement data, conversion rates, and sales metrics to refine strategies
• Rights & Compliance: Navigate licensing agreements, advertising regulations, and brand partnership guidelines to ensure all integrations align with legal and ethical standards

Qualifications

• Experience in content commissioning, branded content, or commerce-driven storytelling, ideally within TV, digital media, or streaming platforms
• Strong understanding of e-commerce trends, retail partnerships, and interactive shopping experiences in media
• Proven track record of successfully managing brand integrations, sponsorship deals, or product placement partnerships
• Ability to work with cross-functional teams (creative, production, commercial, marketing, and tech teams)
• Familiarity with shoppable video, live commerce, and interactive content innovations
• Strong negotiation, budgeting and project management skills