Asst Mgr / Mgr, Marketing & Audience Development – 2 yrs contract

Public Service Division; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A government agency in Singapore seeks an experienced marketing professional. You'll be responsible for strategizing and implementing audience development plans to enhance engagement with diverse segments and drive advocacy for the arts. Candidates should have a Bachelor's degree in a relevant field, along with at least 2 years of experience in marketing or digital marketing. A passion for the arts and strong data analysis skills are essential for this role.

Qualifications

• Minimum 2 years of relevant work experience in marketing or digital marketing.
• Functional knowledge and passion for the arts.
• Innovation in approach to audience development.

Responsibilities

• Strategise and implement audience development and engagement plans.
• Monitor and analyze audience trends and behavior change.
• Maintain strong relationships with internal stakeholders.

Skills

Data analysis

Interpersonal skills

Problem-solving

Adaptability

Team player

Education

Bachelor’s degree in marketing, digital media or a related field

Tools

Data analysis tools

Job description

What the role is

Strategise and implement audience development and engagement plans for the NAC, with a focus on expanding and deepening NAC's connection with diverse audience segments, ultimately driving arts advocacy.

What you will be working on

• Strategy Development & Implementation
• Support in the implementation of comprehensive audience development and arts advocacy strategies
• Monitor and analyse audience trends and behaviour change as a result of NAC’s efforts and audience’s deepening engagement with the arts
• Data & Analytics
• Conduct trend analysis across different artforms and audience segments to identify patterns in audience behaviour and engagement levels
• Stakeholder Management
• Maintain strong relationships with internal stakeholders and across the arts ecosystem.
• Coordinate with marketing and programming teams at AHL for NAC-Commissioned projects such as SIFA and SWF.
• Engage with community partners such as PA to grow arts advocacy via Arts Everywhere @CDC initiatives
• Programme Implementation
• Implement digital engagement solutions
• Execute pilot programmes

What we are looking for

• Bachelor’s degree in marketing, digital media or a related field
• Minimum 2 years of relevant work experience in marketing or digital marketing
• Functional knowledge and passion for the arts
• Innovation in approach to audience development
• Understanding of arts ecosystem dynamics
• Proficiency in data analysis tools
• Digital platform knowledge
• Self-starter
• Excellent interpersonal skills
• Problem-solving ability
• Adaptability and flexibility
• Good team player