Associate Specialist / Specialist Content Marketing

Porsche; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading automotive brand in Singapore is seeking a skilled content marketer to develop and execute strategies across digital and traditional platforms. The role requires a Bachelor’s or Master’s degree in Marketing and at least 3 years of relevant experience, ideally in the automotive or luxury sectors. The ideal candidate will excel in creating high-quality content, managing social media, and utilizing analytics to optimize performance. A passion for the brand and exceptional communication skills are essential.

Qualifications

• Minimum 3 years of experience in content marketing, ideally in automotive or luxury sectors.
• Proven ability to develop and execute content strategies across multiple channels.
• Familiarity with content performance metrics and SEO principles.

Responsibilities

• Develop and execute content strategies for Porsche’s brand identity.
• Create and manage high-quality content for diverse platforms.
• Oversee regional social media presence.
• Collaborate with teams to support local marketing initiatives.
• Monitor and optimize content performance through analytics.

Skills

Content strategy development

Content creation for digital and traditional platforms

Social media management

Use of analytics tools

Excellent communication skills

Education

Bachelor’s or Master’s degree in Marketing, Communications, or related field

Job description

Overview

Porsche Asia Pacific Pte Ltd commenced operations on October 1st, 2001 and was founded to give Porsche closer ties with Asia Pacific markets that are becoming increasingly important. Porsche Asia Pacific supports the operation of importers and dealers in 13 countries: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam.

Responsibilities

• Develop and execute content strategies that reinforce Porsche’s brand identity across both digital and traditional channels in the Asia Pacific region.
• Create and manage high-quality content for diverse platforms - digital (web, social media, email) and traditional (print, POS materials, brochures) - maintaining consistent messaging and ensuring alignment with global brand guidelines and tone of voice.
• Oversee regional social media presence while also supporting earned media efforts including media and key opinion leader relations, press releases, event coverage and reporting.
• Collaborate with internal teams and regional importers to support local marketing initiatives, providing guidance on content best practices and ensuring brand consistency.
• Monitor and optimize content performance through analytics, reporting, and continuous improvement to maximize reach and impact.
• Stay informed on industry trends in both digital engagement and traditional marketing, including Public Relations best practices, to innovate Porsche’s communication approach.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 3 years of experience in content marketing, ideally within the automotive, luxury, or lifestyle sectors.
• Proven ability to develop and execute content strategies across multiple channels (digital and traditional).
• Exceptional storytelling skills with an eye for brand tone and modern luxury positioning, and a genuine enthusiasm for the Porsche brand with a deep understanding of luxury consumer behavior and expectations.
• Excellent written and verbal communication skills in English; proficiency in additional Asian languages is an advantage.
• Familiarity with content performance metrics, analytics tools, and SEO principles.