Associate Marketing Manager

Razer; Singapore; Hybrid; SGD 50,000 - 75,000; Full time

Job summary

A leading gaming technology company in Singapore is seeking a Marketing Specialist to enhance their global impact. The role involves content management, creating marketing assets, and ensuring alignment with business goals. The ideal candidate will have a BA/BS in Communications/Marketing and 3-5 years of relevant experience, particularly in consumer electronics. A creative mindset and strong communication skills are essential for this role.

Qualifications

• 3-5 years of marketing/communications experience or equivalent education.
• Experience in consumer electronics or AV market is highly desirable.
• Ability to manage deadlines with attention to detail.

Responsibilities

• Maintain THX.com content and support product launches.
• Create sales and product collateral.
• Manage Google Analytics for campaign performance.
• Coordinate marketing video and photo shoots.
• Conduct marketing research.

Skills

Team player

Positive attitude

Excellent oral communication

Copywriting

Visual content creation

Critical thinking

Education

BA/BS degree in Communications/Marketing

Tools

Adobe Creative Suite

Microsoft 365

Google Analytics

WordPress CMS

Sprout Social

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

• Maintain THX.com content and databases to support product and partner launches.
• Create and manage sales and product collateral including one-pagers, decks, social assets, and newsletters.
• Manage Cision and Google Analytics to track earned media, competitive coverage, and campaign performance.
• Coordinate shared assets, campaign tracking, and messaging archives for partner marketing.
• Coordinate short-form videos for social and sales content.
• Support email and direct-to-consumer marketing efforts, including design and performance tracking.
• Conduct research to inform marketing leadership on messaging, positioning, and campaign strategy.
• Oversee inventory and distribution of branded materials.
• Coordinate marketing video and photo shoots under creative direction
• Assist with global media outreach, messaging, and award submissions.
• Implement paid and organic campaigns via Sprout Social, including input on content creation and performance tracking.
• Support Product Marketing Manager and Sr. Director to partner across teams to ensure marketing efforts align with business goals.
• Other duties as assigned.

Pre-Requisites

• BA/BS degree or certification in Communications/Marketing
• 3-5 years of marketing/communications roles or comparative education experience.
• Must be a team player, with a positive attitude, who can easefully cooperate and coordinate with both marketing directors and with other company departments.
• Experience and interest in B2B and B2C marketing with experience in the consumer electronics and AV market space highly desirable, either employed, internship or volunteering.
• Excellent oral and written communication skills; Copywriting and/or editing experience preferred.
• Visual content creation experience and interest including with Adobe Creative Suite, specifically Illustrator and Photoshop.
• Good working knowledge of Microsoft 365, Canva, PowerPoint, Keynote, and Google slides.
• Experience and/or ability to learn quickly marketing measurement such as Google Analytics and Sprout Social.
• Technical proficiency needed, including experience with WordPress CMS preferred.
• Must be a critical thinker, timely communicator, and able to manage and meet deadlines with a strong attention to detail following creative and strategic direction from managers.

Are you game?