Associate Director, Growth Innovation

AIRWALLEX (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A financial technology company in Singapore seeks a Growth Strategist to lead growth experiments and develop marketing strategies. This role requires a strong systems-thinking approach, creativity, and a focus on data analytics. The candidate will work cross-functionally to ensure alignment and drive impactful growth initiatives.

Qualifications

• Possess a systems-thinking approach and adept at identifying growth patterns.
• Rapidly incorporate new learnings and pivot strategies.
• Thrive on experimentation with a builder’s mindset.

Responsibilities

• Design overall roadmap for Rewards and Campaigns.
• Define ideal customer profile and adapt strategies accordingly.
• Establish frameworks and ensure data-driven decisions.

Skills

Systems thinking

Growth analytics

Funnel optimization

Cohort analysis

Creative problem-solving

Job description

Responsibilities

• Lead growth experiments end‑to‑end: Design overall Airwallex roadmap for Rewards and Campaigns, including setting hypotheses and testing design, defining target segments, and measuring impact on acquisition, activation, retention, and revenue.
• Identify and size new opportunities: Work with the strategy team to define the ideal customer profile (ICP), priority use cases, and ideal product adoption journeys; adapt Rewards and Campaigns accordingly, accounting for global vs. regional market differences.
• Build the growth testing system: Establish frameworks, instrumentation, and review cadences for experiment design, governance, and decision logs; ensure reliable data and consistent, data‑driven decisions.
• Drive creative for growth: Partner with the Head of Creative to brief, test, and ship assets (visual, copy, video) aligned with brand and product strategy; run structured creative testing to lift conversion.
• Deliver cross‑functionally: Work with Product, Engineering, Marketing, and Data Science to scope, resource, and ship experiments; define rollout plans and operating processes to ensure scalability and compliance.
• Influence strategy: Synthesize experiment insights into recommendations for roadmap, resourcing, and go‑to‑market; communicate progress and decisions to senior leadership to align with company priorities

Who You Are

• A Strategic Operator: You possess a systems‑thinking approach, adept at identifying growth patterns early and translating abstract ideas into actionable business models
• Adaptable and resilient: Rapidly incorporate new learnings from experiments, pivot strategies, and re‑prioritize the portfolio; adjust guardrails and budgets for Rewards/Incentives as evidence evolves
• A Creative Problem‑Solver: You thrive on experimentation and bring a builder’s mindset to developing and testing new concepts
• Data‑Informed: You leverage data to validate intuition, demonstrating a strong command of growth analytics, funnel optimization, and cohort analysis
• Collaborative Influencer: You navigate ambiguity effectively, excel in cross‑functional environments, and build strong alignment among senior stakeholders
• Execution‑Focused: You demonstrate the ability to move with agility while maintaining strategic rigor, from hypothesis generation to scaled impact