Associate Director, Digital

WE Communications; Singapore; On-site; SGD 90,000 - 110,000; Full time

Job summary

A leading global communications agency in Singapore is looking for an experienced digital marketing professional to oversee senior client relationships and drive integrated marketing programmes. You will mentor a dynamic team, contribute to business development efforts, and ensure campaign success across various digital platforms. The ideal candidate has at least 8 years in digital marketing and a strong analytical mindset. Join us in shaping the future of communications.

Qualifications

• Minimum of 8 years experience in digital marketing, advertising, or related fields.
• Demonstrated experience in leading full-funnel digital marketing campaigns.
• Strong data-driven mindset with understanding of analytics.

Responsibilities

• Lead senior client relationships and campaign development.
• Manage business development efforts to expand the portfolio.
• Mentor and coach team members in digital knowledge.

Skills

Digital marketing expertise

Analytical skills

Client relationship management

Team leadership

Business development

Tools

Google Analytics

Adobe Analytics

CRM platforms

SEO tools

Email marketing tools

Job description

About Us

We. is a global communications agency helping brands navigate an ever‑changing world. We’ve spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders. In a city fueled by innovation and ambition, our teams in Singapore are passionate about Singapore Inc. We shape brand narratives and share stories that masterfully blend communications with data, strategy, earned‑centric creativity and digital‑first thinking. Our deep expertise in Public Sector, Travel & Tourism, Tech, and B2B industries combined with proprietary AI tools and a leading‑edge tech stack ensure that we transform content into connections and stories into impact.

Purpose of the Position

This role will be an opportunity to be part of the driver’s seat of building an agency of the future and influencing the culture. You will contribute to growing APAC capabilities and be part of a centre of excellence. Have an idea you believe in? Let’s make it happen. We.isentrepreneurial and agile like this.

Responsibilities

• Lead senior client relationships, campaign or project development, and execution across accounts
• Lead the development and scale‑up of marketing offerings across the funnel and/or customer journey
• Lead efforts in expanding the portfolio through business development and enhancing capabilities while overseeing revenue management
• Improve the company’s reputation as a full‑service marketing agency through relevant marketing initiatives
• Build, mentor and coach team members to drive quality and operational performance, and upskill teams in digital knowledge
• Contribute to improvements in processes, operations, best practices and emerging issues, including AI integration in day‑to‑day and planning processes
• Apply solid project‑management skills to oversee the execution of all creative and campaign efforts, ensuring strategic alignment and adherence to strict deadlines
• Track and manage client budgets, forecasts, resource and team utilisation

Digital Specialism

• Advise on, plan and execute demand generation, social selling, thought leadership, lead nurture, data & analytics, paid media and integrated marketing programmes
• Initiate digital platform and technology upskilling programmes to train teams in planning and executing across tools including but not limited to CRM, email marketing, SEO, LinkedIn, Google/Adobe Analytics, CMS, SEM and programmatic
• Develop partnerships with digital and data technology providers to gain early access to new tools and platforms, ensuring the agency remains at the forefront of digital innovation
• Stay abreast of digital, social and martech trends to provide clients and internal stakeholders with sound strategic counsel and innovative solutions, including AI‑enabled tools, digitalised sales/CX, automated reporting and AI SEO
• Design, monitor and report on measurements and KPIs

QUALIFICATIONS

• A minimum of 8 years of experience in digital marketing, advertising or related fields, with a proven track record in managing client relationships and driving growth
• Demonstrated experience in leading full‑funnel digital marketing campaigns such as ABM, SEO/SEM, lead generation and nurture, CRM, programmatic, thought‑leadership, social selling, sales enablement etc.
• Strong data‑driven mindset with a comprehensive understanding of analytics across digital channels, synthesising data from multiple sources into actionable insights
• Has an entrepreneurial and experimentalist spirit to develop innovative products and services
• Knowledge in SEM, LinkedIn Sales Navigator, SEO, CRM, Google Analytics, Adobe Analytics, Adobe Experience Manager and CMS is a plus
• Proven experience in people management, mentoring and coaching team members for skill development and performance improvement
• Excellent strategic thinking skills, with the ability to create and execute innovative digital marketing strategies that align with client objectives and drive growth
• Adaptability in a fast‑paced environment, with a self‑motivated and self‑starting personality
• Enjoys working in a diverse and multi‑cultural environment

Equal Opportunity

WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status or other legally protected class status.

Diversity and Inclusion

WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

Applicants are encouraged to submit their applications without their self‑portrait, information on age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status or other legally protected class status.