Associate Director, Data Analytics

Dentsu Aegis Network Ltd.; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Dentsu Aegis Network Ltd. (Iprospect) in Singapore is seeking an Associate Director to lead hands-on analytics initiatives, delivering advanced analytics, measurement, and reporting solutions that drive data-driven decision making for clients and internal teams.

You will mentor a small team of analysts, design scalable analytics frameworks, and push AI-enabled automation across campaigns, while partnering with stakeholders to translate complex data into actionable recommendations.

Qualifications

• Strong SQL and cloud data warehouse expertise.
• Experience with marketing analytics and MMM.
• Excellent communication and stakeholder management.

Responsibilities

• Design scalable dashboards and automations using SQL, Python, and cloud platforms.
• Develop MMM, attribution, and segmentation models; translate results into insights.
• Ensure data quality and collaborate on data pipelines and BI infra.
• Mentor analysts and support capability development across the practice.

Skills

SQL

Python

BigQuery

Power BI

Data Visualization

Marketing Analytics

Generative AI

Communication Skills

Tools

Google Data Studio

Airflow/Composer

LlamaIndex

LangChain

Job description

As an Associate Director, you will be a hands‑on analytics leader responsible for designing and delivering advanced analytics, measurement, and reporting solutions that enable data‑driven decision‑making for clients and internal stakeholders. You will combine strong technical expertise with business acumen to translate complex data into actionable insights, helping clients optimize marketing performance and investment decisions. This role is predominantly an individual contributor, with responsibility for leading complex analytics engagements, developing scalable analytical solutions, and driving automation through AI‑enabled capabilities. You will also mentor a small team of analysts, provide technical guidance, and contribute to capability development across the practice.

Key Responsibilities

• Reporting Automation & AI: Design and develop scalable dashboards, reporting solutions, and self‑service analytics products. Build automated analytics workflows using SQL, python, and cloud‑based data platforms. Develop reusable analytics frameworks and accelerators that improve efficiency and consistency across projects. Apply generative AI and agentic AI capabilities to automate reporting, accelerate insight generation, improve documentation, and enhance analytics workflows.
• Advanced Analytics & Measurement: Develop statistical and machine learning models including: Marketing Mix Modelling (MMM) Attribution, hypothesis testing and Incrementality Measurement Regression modelling & predictive Analytics Customer Segmentation Perform campaign performance analysis, media effectiveness measurement, and competitive benchmarking. Translate analytical outputs into practical recommendations that improve business and marketing outcomes.
• Data & Analytics Excellence: Ensure high standards of data quality, validation, and analytical accuracy. Build analytics‑ready datasets and collaborate with engineering teams to improve data pipelines and reporting infrastructure. Work with data from major marketing platforms including Google Marketing Platform, Meta, LinkedIn, TikTok, Amazon Ads, CRM, and sales systems. Contribute to the development of standardized measurement methodologies and best practices.
• Data Governance & Infrastructure: Implement data validation, quality checks, and monitoring across pipelines. Manage API connectors for ingesting data from Google Ads, Meta Ads, DV360, CM360, LinkedIn, and other marketing platforms. Build and optimize analytics‑ready datasets and data models powering BI dashboards and measurement frameworks. Collaborate with data engineering teams to maintain ETL/ELT pipelines using Python, SQL, Airflow/Composer. Support cloud‑based deployment of ML models using CI/CD, containerization, and orchestration tools.
• Client Consulting & Stakeholder Management: Partner with media, strategy, planning, product, and client teams to define measurement approaches and analytical solutions. Present analytical findings and recommendations to clients and internal stakeholders in a clear and compelling manner. Translate business questions into analytical frameworks, success metrics, and measurable outcomes. Support new business initiatives by contributing analytical expertise during pitches and solution design.
• Team Leadership & Capability Development: Provide technical mentorship and day‑to‑day guidance to junior analysts and data scientists. Review analytical outputs and ensure high‑quality client deliverables. Support project planning, workload prioritization, and knowledge sharing within the team. Stay current with emerging analytics, AI, and marketing measurement trends, and help drive adoption across the practice.

Required Skills & Experience

• Technical Expertise: Must have skills: SQL and cloud data warehouses (GCP, BigQuery, GCS). Data Visualization & BI Tools, specifically Power BI, Google Data Studio Python (pandas, scikit‑learn, pyspark, keras, num‑py, ML frameworks for modelling). Hands‑on experience in performing: Predictive modelling (Regression, forecasting, attribution modelling) Marketing analytics & media measurement Experience with advertising, campaign, impression, and media spend datasets. Familiarity with generative AI tools (LlamaIndex, LangChain, OpenAI, Copilot) to accelerate workflows.
• Soft skills & personal attributes: Strong communication, storytelling ability, stakeholder and client management skills Ability to translate analytical outputs into business language. High analytical curiosity, attention to detail, and problem‑solving strength. Collaborative mindset across analytics, engineering, product, strategy & media teams. Highly proactive and adaptable, thriving in fast‑paced agency environments. Ability to guide teams toward analytical excellence and influence decision‑making.

Location: Singapore Brand: Iprospect Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work