Associate Analytical Lead, Large Customer Sales - Singapore

GOOGLE ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A global technology company in Singapore seeks an Analytical Lead to improve measurement practices across various sectors. This role involves collaborating with clients to deliver actionable insights using Google's technology. Candidates should have a quantitative degree and experience in media analytics. This position offers a unique opportunity to influence advertising strategies at a major firm.

Qualifications

• 2 years of experience in media analytics, advertising sales, or digital media and marketing.
• Experience with marketing measurement and attribution techniques.
• Experience presenting insights to executive stakeholders.

Responsibilities

• Build relationships with client stakeholders to understand their measurement needs.
• Develop customized measurement frameworks for clients.
• Design and execute A/B and multivariate tests.
• Partner with Google Sales and Product teams to drive innovation.
• Stay updated on industry trends and share insights.

Skills

Media analytics

Digital media and marketing

Statistical analysis

Data visualization

SQL

Python

R

Education

Bachelor's degree in a quantitative field

Tools

Google Ads

Google Analytics

Google Marketing Platform

Adobe Omniture

Branch

Appsflyer

Adjust

Job description

Product area

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Job description

The Planning and Measurement team at Google is a critical part of our advertising business, ensuring that our clients understand the value and impact of their campaigns. As an Analytical Lead, you will join our team and help drive better measurement practices across a portfolio of clients in e-commerce, gaming and travel.

In this role, you will be a trusted advisor and consultant, working closely with both internal teams and external clients to develop and implement robust measurement strategies. You will leverage Google's data and technology to provide actionable insights that improve advertising effectiveness and drive business results. You will possess strong problem-solving and critical thinking skills, with large data sets and data tools, and the work cross-functionally with advertisers, sales teams, and other members of the Product Specialist team.

Qualifications

Job responsibilities

• Build relationships with client stakeholders, understanding their business objectives and measurement needs. Craft media plan guidance across performance and brand.
• Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions. Conduct in-depth analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations.
• Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.
• Partner with Google Sales teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
• Stay abreast of industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.

Minimum qualifications

• Bachelor's degree in a quantitative field like Engineering, Mathematics, Statistics, Analytics, Economics, or equivalent practical experience.
• 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Preferred qualifications

• 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
• Experience with SQL, R, or Python.
• Experience presenting insights to executive stakeholders and influencing decision-making.
• Experience in statistical analysis and data visualization with excellent investigative and problem-solving.
• Familiarity with Google's measurement products (Google Ads, Google Analytics, Firebase) and third-party platforms like Adobe Omniture, Appsflyer, Branch, and Adjust.
• Understanding of digital advertising metrics, methodologies, and technologies including attribution, geo-experiments, incrementality and online-to-offline measurement.