Assistant Vice President, Regional Marketing Specialist (Retail & Treasures),...

DBS Bank Limited; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading bank in Asia is seeking an experienced marketing professional to develop and implement governance frameworks while creating content to engage customers. The ideal candidate will have over 6 years of experience in marketing, preferably in the financial industry, with strong collaboration and analytical skills. This role offers a competitive salary in a fast-paced, dynamic environment.

Benefits

Competitive salary

Benefits package

Career development

Qualifications

• Minimum 6 years' experience in marketing or communications, preferably in finance.
• Understanding of content marketing trends and consumer insights.
• Proven ability to develop and execute marketing frameworks.

Responsibilities

• Develop and implement marketing governance frameworks.
• Create standardized marketing content.
• Collaborate with regional and local teams for execution.

Skills

Marketing Communication

Project Management

Stakeholder Management

Analytical Skills

Creative Problem Solving

Collaboration

Job description

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Job Purpose

This role plans, creates, and delivers regional marketing materials—including frameworks, playbooks, masterclasses, and best practices—to engage customers in the retail and Treasures segments. Responsibilities require understanding current content marketing trends, business drivers, market research, and consumer insights. Success depends on influencing and guiding regional and local teams, requiring strong collaboration, organisational skills, and stakeholder management.

Responsibilities

• Develop and implement marketing governance frameworks, policies, and procedures
• Create standardized content marketing materials to boost customer engagement
• Share thought leadership and regional best practices for campaigns, social media, and content marketing
• Review and guide in-market campaigns
• Monitor marketing effectiveness and recommend improvements
• Collaborate with regional and local teams for smooth implementation
• Support marketing campaign development and execution
• Originate, adapt, and distribute content across paid, owned, and earned channels in partnership with cross-functional teams
• Manage initiatives across multiple products, segments, and countries

This position works mainly with stakeholders in Products, Segments, BA, Data, Digital, and Marketing within Consumer Banking to deliver marketing materials that drive acquisitions, transactions, and engagement for Retail and Treasures banking.

Requirements

• A minimum of 6 years' experience in a marketing or communications role; preference will be given to candidates with a background in the financial industry.
• Requires understanding of the evolving content marketing landscape, retail products /wealth banking, primary business drivers, and consumer insights, along with strong written and marketing communication capabilities.
• Demonstrated experience in developing and executing marketing governance frameworks.
• Proven project management and analytical abilities, with capacity to independently lead and oversee initiatives involving multiple work streams and cross-functional stakeholders.
• Track record of effective collaboration across various teams to achieve desired outcomes and business objectives.
• Skilled in stakeholder management and influence, with the capability to foster productive relationships with both internal and external stakeholders, and to guide regional and local teams.
• Ability to generate creative solutions and think innovatively.
• Superior writing and communication skills, supporting the ability to drive results and influence decisions.
• Effective self-starter and team collaborator who thrives in dynamic, fast paced, and diverse environments.
• Demonstrates resourcefulness, assertiveness, a dynamic approach, and attention to detail.
• Maintains a positive and professional attitude.
• Capable of working autonomously within a lean team structure.

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.