Overview
This role will independently lead and support External & Internal Communication efforts, CSR initiatives and content development to build corporate brand reputation and value.
External Communications
- Develop and execute corporate PR campaigns to enhance visibility and positive perception of our brand across multiple lines of business and channels
- Work with stakeholders to develop opportunities to proactively raise our media profile, industry thought leadership position and executive profiling of our senior leadership team
- Engage and manage relations with media, industry, and other relevant stakeholders to promote our corporate and business profile
- Deliver counsel and communications support to issues management and execute appropriate response plans to manage reputational risks
- Manage executive profiling and corporate LinkedIn profile
- Develop suite of corporate content such as Corporate Annual Report, corporate profiles, branded collaterals and social content
Internal Communications
- Craft articles and content pieces to keep financial representatives and employees updated on the group-wide initiatives across markets
- Develop executive communications, including but not limited to speeches and thought leadership features, tailored to specific audiences
- Support change management with communication toolkits
CSR
- Manage CSR programs and activities to build positive reputation aligned with the Group Sustainability strategy
- Maintain awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company
Qualifications
- Degree in Communications or equivalent
- Minimum 8 years of relevant experience
- Digitally savvy in leveraging new mediums and formats to drive PR results and ability to produce engaging materials
- Possess strong verbal and excellent written communication skills
- Ability to build strong partnerships across all areas of the organization and with colleagues at all levels
- Exposure in BFSI environments will be an advantage
- High level of integrity, take accountability of work and good attitude over teamwork
- Take initiative to improve current state of things and adaptable to embrace new changes