Assistant Senior Manager, Digital Experience

National University of Singapore; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading higher education institution in Singapore seeks a Digital Experience Manager to oversee digital platforms and content strategy. The role requires 5+ years in digital/web management and expertise in SEO/SEM. This position offers the opportunity to shape digital engagement in a dynamic environment. Proficiency in CMS platforms and strong project management skills are essential. Join to inspire future generations through impactful storytelling.

Qualifications

• 5+ years of experience in digital/web management.
• Proficiency in CMS and SEO/SEM tools.
• Exceptional project management and communication skills.

Responsibilities

• Lead with excellence by coordinating with stakeholders for web development.
• Drive website rebuild projects and ensure compliance.
• Develop compelling digital content and manage the enterprise website.

Skills

Digital/web management

Content strategies

SEO & SEM

Project management

Communication skills

Tools

CMS platforms (WordPress, Drupal, etc.)

SEO/SEM tools

Digital analytics

Job description

Company Description

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore.

Job Description

Please apply here for this position. (Only applications submitted through this link will be processed.)

About Us

We're NUS Enterprise, the entrepreneurial heart of the National University of Singapore (NUS). Our mission: turn frontier science into globally transformative products and companies by fostering entrepreneurial journeys and building thriving ecosystems worldwide. We back bold ideas with the potential to reshape entire industries—and we're just getting started.

The Role

Digital Experience Manager

As Digital Experience Manager at NUS Enterprise, you'll shape how the world experiences our brand online, connecting entrepreneurs, innovators, researchers, corporate and government partners, and investors to the opportunities that matter. From steering our enterprise website to driving digital content strategy, you'll ensure every touchpoint informs, inspires, and delivers impact.

This is a hands‑on role for a digital expert who thrives at the intersection of digital operations, brand stewardship, and content excellence. You'll oversee the full lifecycle of our digital platforms, from mapping content architecture and managing upgrades to leading SEO/SEM initiatives and driving vendor performance. Your work will redefine how audiences engage with our entrepreneurial education, innovation programmes, research, and start‑up ecosystem community via NUS Enterprise's digital platforms.

What You'll Do

• Lead with excellence – Working with internal stakeholders and external vendors for web development, audits, and digital projects, championing collaboration, innovation, and policy compliance.
• Champion best practices and transformations – Lead website rebuild from planning, designing, execution, and migration to launch, keeping projects on track, ensuring compliance and strategic alignment across all digital procurement and vendor activities.
• Shape our digital presence – Drive the strategic direction and daily management of our enterprise website, ensuring every page is accurate, engaging, and aligned with our mission.
• Amplify discoverability – Design and optimise SEO/SEM strategies that elevate traffic, deepen engagement, and convert curiosity into action.
• Sharpen the experience – Conduct regular platform audits to uncover opportunities that enhance content, elevate user experience, and strengthen technical performance.
• Create with purpose – Develop compelling digital content, from article to multimedia assets, that strengthens our storytelling and brand impact, while leading the positioning and messaging of the ETP website and strategically consolidating relevant sites into the main enterprise platform.
• Be the digital expert – Serve as the go‑to resource for CMS, analytics, and digital experience strategy, driving informed decisions and operational excellence.
• Own your craft – Drive projects from concept to execution, managing timelines with minimal supervision.

Qualifications

• 5+ years of experience in digital/web management, content strategies, content copywriting and production, SEO & SEM, analytics, and reporting for dynamic organisations.
• Experience with Agile, Waterfall, or hybrid methodologies to guide timely and effective project execution.
• Proficiency in CMS platforms (WordPress, Drupal, Sitefinity, or similar), plus hands‑on SEO/SEM tools, digital analytics, UI/UX design methodology, and web accessibility.
• Proven track record of leading website revamp projects and managing complex content migrations. Strong knowledge of digital procurement, policy development, vendor management, and compliance.
• Exceptional project management and communication skills, with a collaborative mindset and good understanding of procurement workflows.
• Ability to translate strategic vision into practical solutions that serve diverse stakeholders.
• A keen attention to detail, especially in audit processes and policy execution.

Bonus Points For

• Experience in higher education, innovation ecosystems, government sectors, digital marketing agency.
• Familiarity with data privacy standards, WCAG/ADA compliance, and enterprise IT policy.
• Demonstrated thought leadership in digital strategy, analytics, or technology adoption.

Why Join NUS Enterprise?

This is more than a digital role—it's your chance to shape how Singapore's innovation and start‑up stories are told and remembered. You'll be at the heart of our ecosystem, bringing to life the journeys of entrepreneurs and the impact of research. Your work will inspire future generations by crafting stories that resonate and move people through NUS Enterprise's digital platforms.

Ready to lead digital platforms and content operations that drive impact and engagement? Send your portfolio and resume to us. No cover letter required—we'd rather see your most impressive projects and learn what excites you about managing digital content and platforms to tell compelling stories.

Please be informed that only shortlisted candidates will be notified.

More Information

Job Type: 2-year Contract

Location: Kent Ridge Campus

Organization: NUS Enterprise

Department: ETP - Administration

Job requisition ID: 30927