Assistant Product Marketing Manager

TIYA PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading technology company in Singapore is looking for a skilled strategist to lead go-to-market initiatives for innovative features. The role requires crafting impactful messaging, collaborating across teams, analyzing market trends, and fostering user-centric decisions. Ideal candidates will engage with emerging technologies to push growth. Competitive salary and dynamic work environment offered.

Responsibilities

• Lead go-to-market strategies for new features from positioning to launch.
• Craft clear messaging that connects products with global users.
• Collaborate with cross-functional teams to bring ideas to life.
• Analyze user behavior and market trends for strategic insights.
• Drive experimentation and test new channels for impact.
• Develop playbooks to help teams replicate successful approaches.
• Be the voice of the user in product and marketing decisions.
• Stay curious about emerging technologies to identify growth opportunities.

Job description

• Lead go-to-market strategies for new and innovative features — from early positioning to launch, iteration, and long‑term growth.
• Craft clear, culturally resonant messaging that connects our products with global users and drives adoption.
• Collaborate with cross‑functional teams — product, growth, creative, and occasionally our Vocalbeats initiatives — to bring cutting‑edge ideas to life.
• Analyze user behavior and market trends to uncover insights and shape strategies that keep us ahead of the curve.
• Drive experimentation and fast iteration — testing new channels, formats, and creator‑led campaigns to accelerate impact.
• Develop playbooks and launch frameworks to help teams replicate successful go‑to‑market approaches.
• Be the voice of the user — ensuring product and marketing decisions are grounded in empathy and real‑world relevance.
• Stay curious about emerging technologies like AI and creator tools to identify new opportunities for growth.