Assistant Product Marketing Manager

Tiya; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading technology company in Singapore is seeking a strategic lead to craft go-to-market strategies for new features and collaborate across teams. The ideal candidate will drive messaging, analyze user behaviors, and stay abreast of emerging technologies. This role focuses on innovation and user empathy to enhance product adoption.

Responsibilities

• Lead go-to-market strategies for new and innovative features.
• Craft clear, culturally resonant messaging to drive adoption.
• Collaborate with cross-functional teams to bring ideas to life.
• Analyze user behavior and market trends for strategic insights.
• Drive experimentation and fast iteration for impact.
• Develop playbooks and launch frameworks for replication.
• Be the voice of the user in product and marketing decisions.
• Stay curious about emerging technologies for growth.

Job description

• Lead go-to-market strategies for new and innovative features — from early positioning to launch, iteration, and long-term growth.
• Craft clear, culturally resonant messaging that connects our products with global users and drives adoption.
• Collaborate with cross-functional teams — product, growth, creative, and occasionally our Vocalbeats initiatives — to bring cutting-edge ideas to life.
• Analyze user behavior and market trends to uncover insights and shape strategies that keep us ahead of the curve.
• Drive experimentation and fast iteration — testing new channels, formats, and creator-led campaigns to accelerate impact.
• Develop playbooks and launch frameworks to help teams replicate successful go-to-market approaches.
• Be the voice of the user — ensuring product and marketing decisions are grounded in empathy and real-world relevance.
• Stay curious about emerging technologies like AI and creator tools to identify new opportunities for growth.