Assistant Product Manager (Product planning / Innovation / Project management) HSW

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A recruitment agency in Singapore is looking for a Product Manager to lead product planning and innovation for multiple markets. The ideal candidate has over 5 years of brand/product management experience in FMCG, strong project management skills, and the ability to drive regional projects. This role also involves collaborating cross-functionally to ensure product success.

Qualifications

• At least 5 years of experience in brand/product management.
• Strong strategic planning and analytical skills.
• Capable of driving multiple regional projects under tight deadlines.

Responsibilities

• Lead product planning across multiple markets.
• Develop innovation roadmap for assigned categories.
• Work cross-functionally to deliver project milestones.

Skills

Strategic planning

Analytical skills

Project management

Excellent communication

Creativity

Education

Bachelor’s degree in business-related function

Tools

Market research tools (e.g., Nielsen, Euromonitor)

Job description

Responsibilities

• Product & Portfolio Management
  • Lead the full spectrum of product planning responsibilities: consumer insights, market sizing, new product pipeline development, and go-to-market strategies to deliver growth across multiple markets.
  • Develop a long-term innovation roadmap (3–5 years) for assigned categories, balancing core product renewals and new innovations.
  • Analyze sales, marketing, and research data to optimize the regional portfolio, rationalize SKUs, and identify whitespace opportunities.
• Product Innovation / Project Management
  • Integrate consumer insights, concept testing, and HUTs into product development to ensure consumer relevance and market success.
  • Analyze industry and competitive trends to refine product features and strengthen differentiation in the region.
  • Collaborate with R&D on packaging and product design, ensuring technical feasibility, functional performance, and brand consistency.
  • Ensure product concepts, formulations, and claims meet regional regulatory and certification requirements.
  • Work cross-functionally with Sales, R&D, QA/QC, Operations, and Finance to deliver project milestones on schedule.
• Marketing Communication
  • Provide clear product briefs and topline direction to the Brand and Digital Marketing team, aligning on positioning, key messages, and launch objectives.
  • Work closely with the team to review and guide deliverables (creative assets, regional toolkits, activation materials) to ensure consistency with product strategy and market needs.
  • Collaborate cross-functionally to cascade communication toolkits for regional adaptation and execution.

Requirements

• Bachelor’s degree in a business-related function.
• At least 5 years of experience in brand/product management, preferably with regional or NPD exposure in FMCG or related industries. Strong strategic planning and analytical skills to identify opportunities and translate them into actionable innovation roadmaps.
• Strong project management and organizational skills, capable of driving multiple regional projects under tight deadlines.
• Exposure to market research and tracking data (e.g., Nielsen, Euromonitor) to guide portfolio and innovation decisions.
• Excellent communication and presentation skills to influence stakeholders across functions and markets.
• Independent and proactive team player with creativity and passion for product innovation.

How to Apply

Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now”.

We regret only shortlisted candidates will be notified.

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Trust Recruit Pte Ltd

EA License No: 19C9950

EA Personnel: Hong Sze Wai (Sharon)

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