Assistant Marketing Manager (Shopping Centre/ Town)

PEOPLE PROFILERS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in marketing in Singapore is looking for a Marketing Manager to oversee promotional campaigns and loyalty programs. The successful candidate will have at least 5 years of experience in retail marketing and strong project management skills. This role requires creativity and a data-driven mindset to effectively enhance shopper engagement through innovative strategies.

Qualifications

• Minimum 5 years of relevant experience in retail marketing, promotions, or loyalty programme management.
• Strong project and stakeholder management skills with a proven track record of successful campaigns.
• Creative and data-driven, able to turn shopper insights into effective marketing strategies.

Responsibilities

• Plan and execute mall-wide promotional campaigns and shopper engagement activities.
• Manage and grow the mall’s loyalty programme.
• Design and implement exclusive loyalty rewards and events.
• Coordinate seasonal activations and lifestyle events.
• Oversee marketing and leasing of advertising panels.
• Analyse campaign and loyalty data to measure effectiveness.
• Build and maintain relationships with tenants and vendors.
• Manage budgets and administrative processes.

Skills

Retail marketing

Promotions management

Stakeholder management

Data-driven marketing

Education

Diploma or Degree in Marketing, Business, Communications

Job description

Responsibilities

• Plan and execute mall-wide promotional campaigns and shopper engagement activities to increase traffic and sales.
• Manage and grow the mall’s loyalty programme, including recruitment, engagement, and retention strategies.
• Design and implement exclusive loyalty rewards, promotions, and member events to encourage repeat visits.
• Coordinate seasonal activations, festive campaigns, and lifestyle events with tenants and partners.
• Oversee marketing and leasing of advertising panels and event spaces, ensuring compliance and maximising returns.
• Analyse campaign and loyalty data to measure effectiveness and recommend improvements.
• Build and maintain strong relationships with tenants, vendors, and agencies to deliver impactful campaigns.
• Manage budgets, reports, and administrative processes to ensure cost efficiency and timely delivery.

Requirements

• Diploma or Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 5 years of relevant experience in retail marketing, promotions, or loyalty programme management.
• Strong project and stakeholder management skills with a proven track record of successful campaigns.
• Creative and data-driven, with the ability to turn shopper insights into effective marketing strategies.

Please submit your updated resume in Word format by using the Apply Now Button.

We regret that only shortlisted candidates will be notified.

Email resume to [e-mail]

People Profilers Pte Ltd, 20 Cecil Street, #08-09, PLUS Building, Singapore 049705.
Tel: [phone]

http://www.peopleprofilers.com
EA License Number: 02C4944
Registration Number: R1872398

Posting Personnel: Ng Jwee Ken

Ref: Y6V7R85V