Assistant Marketing Manager - Malls

REVUP PROSERVICES PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A vibrant marketing firm in Singapore is seeking an Assistant Marketing Manager to drive marketing initiatives and enhance market positioning at a shopping mall. The role requires a minimum of 5 years’ experience in retail, strong leadership, and communication skills. You will develop integrated marketing campaigns, engage tenants, and oversee digital marketing efforts. Interested applicants may apply by sending their CV.

Qualifications

• Minimum 5 years’ experience preferably in retail and shopping malls.
• A high-energy and collaborative team player.
• Self-driven, proactive, and able to multi-task under pressure.

Responsibilities

• Develop and lead integrated marketing campaigns to drive shopper footfall.
• Oversee casual leasing operations for advertising panels and pushcarts.
• Lead digital and social media marketing efforts.

Skills

Leadership skills

Interpersonal communication

Marketing campaign development

Analytical skills

Multi-tasking

Education

Bachelor’s degree in Marketing, Communications, Business or relevant field

Job description

Assistant Marketing Manager (Permanent)

Location: West

Accountabilities and Scope:

As part of the Marketing team, you will play a strategic and hands‑on role in driving the shopping mall’s marketing initiatives and enhancing its market positioning.

Responsibilities:

• Develop and lead integrated marketing campaigns and promotional campaigns to drive shopper footfall, boost tenant sales and strengthen the mall’s visibility and competitive positioning in the market.
• Spearhead tenant and vendor engagement for mall events, pushcart leasing, casual leasing activations, and promotional partnerships. Prior experience in these areas is essential for success in this role.
• Oversee casual leasing operations for advertising panels, atrium spaces, and pushcarts – including lead conversion and operational execution to maximize occupancy and revenue.
• Lead and manage digital and social media marketing efforts – overseeing execution and leveraging analytics to drive engagement and footfall.
• Monitor and report on campaign performance, including KPIs, ROI analysis, and footfall/sales tracking to inform future initiatives.
• Contribute to overall marketing planning, budgeting, and team development while actively supporting cross-functional efforts that enhance shopper experience and tenant collaboration.

Key accountabilities:

• Drive shopper traffic and engagement through effective campaigns.
• Ensure campaign performance meets KPIs and ROI targets.
• Achieve revenue and occupancy goals for casual leasing (advertising, atrium, pushcarts).

Profile of Successful Candidate

• Bachelor’s degree in Marketing, Communications, Business or relevant field.
• Minimum 5 years’ experience preferably in retail and shopping malls.
• A high-energy and collaborative team player with strong leadership, interpersonal and communication skills.
• Self-driven, proactive, and able to multi-task under pressure.
• Adaptable, creative, and solutions-oriented in a fast-paced environment.

Interested applicants may also send in your CV to [e-mail]

Bexlyn Chiu

R1985241

EA 24C2366