Assistant Marketing Manager - (ID: 690147)

Tap Growth ai; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A marketing firm in Singapore is seeking an experienced marketing professional to develop and execute strategies tailored to the local market. The role involves managing marketing budgets, analyzing market trends, and collaborating with teams to create comprehensive customer journeys. Ideal candidates have at least 8 years of experience in marketing, particularly in FMCG or retail, along with strong analytical and project management skills. Excellent communication and adaptability are essential for success in this dynamic environment.

Qualifications

• Minimum of 8 years of relevant marketing experience.
• Experience in FMCG or retail sectors preferred.
• Demonstrable success in performance-driven marketing.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Oversee and manage annual marketing budgets.
• Analyze consumer behavior and market trends.
• Collaborate with cross-functional teams to create customer journeys.
• Manage multiple projects and ensure timely completion.
• Lead planning and execution of marketing campaigns.

Skills

Analytical skills

Project management

Communication skills

Collaboration skills

Strategic thinking

Education

Bachelor’s degree in Business, Marketing, E-commerce, or a related field

Job description

Responsibilities:

• Develop and execute comprehensive marketing strategies tailored for the Singapore market, ensuring alignment with business objectives and financial targets.
• Oversee and manage annual marketing budgets, tracking performance against set KPIs and conducting post-campaign evaluations for continuous improvement.
• Act as the local market authority by analyzing consumer behavior, market trends, and competitive dynamics to inform strategic marketing decisions.
• Collaborate with cross-functional teams to create exceptional customer journeys, from initial engagement to ongoing relationships and retention.
• Manage multiple projects, ensuring timely completion, adherence to budget constraints, and optimal use of resources.
• Lead the planning and execution of critical marketing campaigns, including setting performance metrics and creating insightful reports linking marketing efforts to business growth.

Requirements:

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
• A minimum of 8 years of relevant marketing experience, ideally within the FMCG or retail sectors.
• Demonstrable success in developing and implementing performance-driven marketing strategies.
• Strong analytical and project management skills, with a keen attention to detail and a commitment to excellence.
• Proven ability to work in a fast-paced environment and collaborate effectively with diverse teams.
• Excellent communication and presentation skills, coupled with a goal-oriented and solution-focused mindset.
• Adaptable and proactive, with the ability to thrive in a small, integrated team setting.