Assistant Marketing Manager - (ID: 690147)

PERSOL; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm seeks a Marketing Strategist in Singapore to develop and execute comprehensive marketing strategies. The role requires proven experience in FMCG or retail marketing, with a focus on aligning business objectives and financial targets. Responsibilities include overseeing budgets, analyzing market trends, and leading critical marketing campaigns. Strong analytical, project management, and communication skills are essential. If you thrive in a fast-paced environment and enjoy collaborating in a team, we want to hear from you!

Qualifications

• Minimum of 8 years of relevant marketing experience, ideally within FMCG or retail sectors.
• Success in developing and implementing performance-driven marketing strategies.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Develop and execute marketing strategies for the Singapore market.
• Oversee marketing budgets and track performance against KPIs.
• Analyze consumer behavior and market trends for strategic decisions.
• Collaborate on customer journey from engagement to retention.
• Manage multiple projects ensuring timely completion.
• Lead planning of marketing campaigns and set performance metrics.

Skills

Analytical skills

Project management

Communication skills

Collaboration

Marketing strategy

Education

Bachelor’s degree in Business, Marketing, E-commerce, or a related field

Job description

Responsibilities:

• Develop and execute comprehensive marketing strategies tailored for the Singapore market, ensuring alignment with business objectives and financial targets.
• Oversee and manage annual marketing budgets, tracking performance against set KPIs and conducting post-campaign evaluations for continuous improvement.
• Act as the local market authority by analyzing consumer behavior, market trends, and competitive dynamics to inform strategic marketing decisions.
• Collaborate with cross-functional teams to create exceptional customer journeys, from initial engagement to ongoing relationships and retention.
• Manage multiple projects, ensuring timely completion, adherence to budget constraints, and optimal use of resources.
• Lead the planning and execution of critical marketing campaigns, including setting performance metrics and creating insightful reports linking marketing efforts to business growth.

Requirements:

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
• A minimum of 8 years of relevant marketing experience, ideally within the FMCG or retail sectors.
• Demonstrable success in developing and implementing performance-driven marketing strategies.
• Strong analytical and project management skills, with a keen attention to detail and a commitment to excellence.
• Proven ability to work in a fast-paced environment and collaborate effectively with diverse teams.
• Excellent communication and presentation skills, coupled with a goal-oriented and solution-focused mindset.
• Adaptable and proactive, with the ability to thrive in a small, integrated team setting.