Assistant Marketing Manager (FMCG/ Immediate/ APAC/ Contract)

ADECCO PERSONNEL PTE LTD; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading recruitment firm in Singapore is seeking an Assistant Brand Manager to work in the FMCG industry. The role involves managing the SEA marketing mix, from campaign development to performance evaluation. Ideal candidates should have a degree in marketing and at least 5 years of consumer marketing experience. Agile individuals capable of operating in a fast-paced environment are encouraged to apply. Competitive contract terms available.

Qualifications

• Minimum of 5 years of consumer marketing experience is an advantage.
• Agile and capable of adapting/multi-tasking in a fast-paced environment.

Responsibilities

• Develop and execute brand plans accurately on time.
• Work on post-launch evaluation for campaigns and reapply learnings.
• Manage and execute media plans across markets.
• Develop and manage social media calendar and activations.

Skills

Consumer marketing experience

Agility in fast-paced environments

Campaign development

Education

Degree in marketing or equivalent

Job description

The Opportunity

• Opportunity to work in a MNC environment - FMCG Industry. The Assistant Brand Manager will be covering the SEA marketing mix, from administration, conceptualization to operative implementation to measurement, and depending on the brand priorities and opportunities, will involve both local creation as well as roll‑out of global toolkits.
• Monday - Friday/8.30am - 5.45pm
• Central
• 12 months contract (Convertible / Renewal subjected to performance and business directions)

The Talent

• Min Degree holder in marketing or equivalent
• Minimum of 5 years of consumer marketing is an advantage
• Must be agile and capable of adapting / multi-tasking in a fast paced and continuously changing environment

Job Description

• Develop and execute brand plans on‑time, in‑full accurately. Campaign deliverables will include ATL- digital/social media/tv & BTL- in store assets creation.
• Develop campaign KPIs, work on post‑launch evaluation for key initiatives and reapply learnings of the subsequent campaigns
• Comprehensive understanding, tracking and sharing of competitor activities across markets
• Sharing brand performance on a monthly basis (Nielsen) with Brand, Sales & Commercial team & provide actionable insights
• Work closely with the regional team and support on developing campaign assets
• (Develop local and language adaptations from assets)
• Manage and execute media plans across markets, working closely with media agencies
• Develop and manage social media calendar, activations and consumer feedback, working with social media agency
• Develop & adapt POSMs, working very closely with the Creative Agency & Trade Mktg team
• Develop on‑pack designs & premiums, working closely with Quality Department, Legal to ensure items adhered closely to legal, quality requirement

Next Step

Prepare your updated resume, send to the following email:

[e-mail]

Only shortlisted candidates will be contacted

Amelia Lau An Qi

Direct Line: [phone]

EA License No: 91C2918
Personnel Registration Number: R1987023