Assistant Marketing Manager (F&B | CBD)

GMP RECRUITMENT SERVICES (S) PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A vibrant restaurant group in Singapore seeks an Assistant Marketing Manager to enhance community engagement and brand promotion. The ideal candidate should possess marketing experience in the F&B sector and have hands-on skills in social media and influencer management. This role offers a dynamic environment with growth opportunities alongside the brand.

Benefits

Medical claims – $250 annually

Wellness claims – $300 annually

Dental claims – $200 annually

Entertainment budget

Staff dining discount – 10%

Quarterly sales incentives based on performance

Qualifications

• At least 2-4 years of experience in marketing, ideally in F&B, lifestyle, or retail.
• Hands-on skills in social media and marketing management.
• Comfortable being person in charge for events & activations.

Responsibilities

• Plan monthly content calendars for promotions and new launches.
• Create video content for TikTok and other platforms.
• Engage with community through social media channels.
• Assist in executing SEO & SEM strategies.

Skills

Social media management

TikTok content creation

SEO/SEM knowledge

Project management

Influencer/KOL management

Creativity

Community engagement

Education

Diploma/Degree in Marketing, Communications, Business

Job description

Overview

The client is a vibrant restaurant group with multiple outlets across Singapore. Their concept brings together good food, drinks, and experiences that resonate with our community. They are currently looking for an Assistant Marketing Manager who shares the same energy as their company, someone passionate, driven, and always putting the brand's interest ahead of everything else. If you thrive in a fast-paced environment, love creating buzz, and want to grow with a dynamic F&B brand, this role is for you.

Responsibilities

• Work with external social media agency to plan monthly content calendars for promotions, new launches, and lifestyle content that resonates with the company brand.
• Create TikTok and short-form video content that draws attention to outlets and connects with the right audience.
• Coordinate with vendors to maintain and update website content and ensure accurate publications.
• Engage with the company's community by replying to Google reviews, Instagram messages, and online enquiries.
• Manage and host KOLs / influencers, ensuring their content reflects the right brand message.
• Execute SEO & SEM strategies to improve search rankings and digital reach.
• Develop and improve advertising & communication channels for promotions, new menu items, and corporate event bookings, while tracking conversions.
• Lead and execute outlet anniversary events and activations (setup, special menu coordination, event operations).
• Work with in-house designer to produce collaterals for campaigns, events, and social media.

Qualifications

• Diploma/Degree in Marketing, Communications, Business, or related field.
• At least 2-4 years of experience in marketing, ideally in F&B, lifestyle, or retail.
• Hands-on skills in social media, TikTok content creation, and influencer/KOL management.
• Familiar with SEO/SEM, digital ads, and campaign performance tracking.
• Strong project management skills; comfortable being PIC for events & activations.
• Creative, resourceful, and able to work both independently and with external agencies.
• A team player who loves food and enjoys connecting with communities.

Additional Information

• Dynamic working environment with opportunities to grow alongside the brand.
• Hands-on exposure to digital marketing, events, and brand building in the F&B industry.
• Medical claims – $250 annually
• Wellness claims – $300 annually
• Dental claims – $200 annually
• Entertainment budget
• Staff dining discount – 10% across outlets
• Quarterly sales incentives based on performance

Only shortlisted candidate will be notified.

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766

This is in partnership with the Employment and Employability Institute Pte Ltd (e2i).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to GMP Recruitment Services (S) Pte Ltds PDPA and e2is PDPA.