Assistant Marketing Manager

TWS BRANDING PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing consultancy in Singapore seeks an Assistant Marketing Manager to manage client accounts and coordinate marketing campaigns. The role involves day-to-day client contact, project management, and collaboration with creative teams. Proficiency in strategizing and monitoring campaign performance is essential. Ideal candidates will have a proactive approach, strong organizational skills, and a passion for the F&B industry.

Qualifications

• Experience in marketing, particularly in the F&B industry preferred.
• Strong communication skills for client interactions.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Act as the day-to-day contact for assigned clients.
• Coordinate social media content production.
• Contribute to brainstorming sessions for campaign concepts.
• Track campaign results and provide actionable insights.

Skills

Proactive approach

Organizational skills

Project management

Campaign coordination

Creativity

Job description

About TWS Branding

TWS Branding is a performance‑driven marketing consultancy specialising exclusively in the F&B industry. We combine creativity, data, and deep industry insights to craft powerful campaigns that drive real results for our clients — from viral social content to strategic brand growth. Our portfolio includes leading restaurant brands, catering companies, and food concepts across Singapore.

We’re looking for a proactive, highly organised Assistant Marketing Manager to help manage client accounts, coordinate marketing campaigns, and ensure the smooth execution of projects across our portfolio.

Key Responsibilities

1. Account & Project Management

• Act as the day‑to‑day contact for assigned clients, ensuring projects are delivered on time, on brief, and on brand.
• Support in campaign planning, scheduling, and execution, ensuring deliverables are aligned with client objectives.
• Assist in managing retainer scope deliverables — from monthly workplans to ad‑hoc projects.
• Maintain and update project trackers, timelines, and content calendars for each account.

2. Campaign Coordination & Execution

• Work with designers, videographers, and external partners to produce high‑quality marketing assets (static, video, ads).
• Coordinate social media content production — from shoot planning, captions, and scheduling to monitoring performance.
• Assist in managing paid media campaigns on Meta, Google, and TikTok Ads — including budget monitoring and reporting.
• Support in PR & influencer outreach: preparing media lists, sending invitations, following up on deliverables.

3. Strategy & Creative Support

• Contribute to brainstorming sessions for campaign concepts, viral content ideas, and strategic initiatives.
• Conduct competitor and trend research to inspire fresh creative directions.
• Support in preparing decks, reports, and proposals for clients.

4. Monitoring & Reporting

• Track campaign results, social media performance, and influencer content, providing actionable insights to the team.
• Assist in compiling monthly performance reports for clients, highlighting wins and opportunities for improvement.