Assistant Marketing Manager

Fitness First Singapore Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent fitness organization in Singapore is seeking an experienced Assistant Marketing Manager to drive both online and offline marketing campaigns. This role requires 5-7 years of experience in digital marketing, strong project management skills, and the ability to analyze data for effective decision-making. The ideal candidate is detail-driven and thrives under tight deadlines. Join us to enhance our marketing initiatives and community engagement.

Qualifications

• 5 - 7 years in digital marketing campaign management.
• Hands-on experience setting up and optimising campaigns.
• Strong ability to connect metrics to business context.

Responsibilities

• Set up and manage campaigns across various channels.
• Support the Marketing Manager in preparing presentations.
• Coordinate community events and member activations.

Skills

Digital marketing campaign management

Data interpretation

Project management

Communication skills

Tools

Excel

Job description

ASSISTANT MARKETING MANAGER – FITNESS FIRST SINGAPORE

Reports to: Marketing Manager, Fitness First Singapore
Supports: 2 Marketing Executives
Location: Singapore

Role Purpose

Act as the hands-on driver of online and offline campaigns. You’ll plan, build, and execute marketing initiatives end-to-end - across digital, CRM, and physical environments.

The role suits a commercially minded generalist with strong digital competence and operational precision.

Key Responsibilities

• Campaign Management & Execution
  • Set up and manage campaigns across paid, owned, and CRM channels to meet acquisition and engagement goals.
  • Optimise campaigns daily, adjusting targeting, budgets, and creative cadence based on data.
  • Execute lifecycle and retention campaigns that nurture leads and reactivate lapsed members.
  • Measure outcomes beyond clicks, focusing on conversion, engagement, and member impact.
• Analytics & Reporting
  • Simplify complex data into insights for business decisions.
  • Support the Marketing Manager in preparing presentations and post-campaign analysis.
• In-Club Marketing & Activation
  • Coordinate with stakeholders and vendors for rollout, installation, and tracking of materials.
  • Drive community events, launches, and member activations.
• Budget & Vendor Management
  • Track spend, process invoices, and reconcile campaign costs.
  • Manage vendor deliverables, print production, and post-campaign documentation.
• Process & Collaboration
  • Maintain clean calendars, libraries, and campaign documentation.
  • Liaise with related stakeholders for feedback and cross-functional coordination.

Skills & Competencies

• 5 - 7 years in digital marketing campaign management.
• Hands-on experience setting up and optimising campaigns; understands the logic behind data and automation tools.
• Strong Excel and data interpretation ability; able to connect metrics to business context.
• Superior project management skills/organizational skills and ability to multi-task in delivering complex initiatives
• Organised, detail-driven, and reliable under tight deadlines.
• Clear communicator with initiative, curiosity, and executional discipline.