Assistant/Marketing Manager

AITREAT PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A healthcare wellness provider in Singapore is seeking an Assistant/Marketing Manager to lead brand growth and marketing initiatives. The role involves developing marketing strategies, leading digital content, and enhancing patient engagement. Ideal candidates will have 3-5 years of healthcare marketing experience, a Bachelor's degree, and be bilingual in English and Mandarin. The position offers staff discounts and opportunities for career growth.

Benefits

Staff discounts on TCM treatments

Training in TCM products

Career growth opportunities

Qualifications

• 3-5 years of experience in healthcare marketing, brand management, or digital marketing.
• Strong understanding of TCM, wellness, or sports science industries is a plus.
• Excellent written and verbal communication skills in English and Mandarin.

Responsibilities

• Develop and oversee marketing strategies to strengthen brand presence.
• Lead content strategy across digital platforms.
• Design patient education programs promoting ongoing treatments.

Skills

Healthcare marketing

Brand management

Digital marketing

Content creation

Patient engagement

Education

Bachelor’s Degree in Marketing, Business, Communications, or Healthcare Administration

Job description

Novahealth TCM Clinic is a professional Traditional Chinese Medicine (TCM) clinic dedicated to holistic health and wellness. We provide high-quality treatments such as acupuncture, Tuina, EMMA, BIXEPS and herbal prescriptions, and preventive care. We are seeking a dynamic, strategic, and hands on Assistant/Marketing Manager to lead our brand growth and marketing initiatives—bridging healthcare expertise with innovative marketing to drive awareness, engagement, and patient satisfaction.

Key Responsibilities

Brand Strategy & Growth

• Develop, implement, and oversee comprehensive marketing strategies to strengthen NovaHealth’s brand presence in the healthcare and wellness sectors.
• Position NovaHealth as the leading integrative healthcare provider through consistent branding, messaging, and storytelling.

Digital Marketing & Content Management

• Lead content strategy and creation across digital platforms (website, Instagram, Facebook, LinkedIn, XiaoHongShu).
• Manage paid advertising, SEO/SEM, and performance analytics to drive online traffic and patient acquisition.
• Oversee creative direction for marketing materials, videos, and campaigns that educate and inspire audiences.

Patient Engagement & Retention

• Design and execute patient education programs that promote ongoing treatments, packages, and holistic wellness.
• Work closely with clinical teams to ensure patient communication aligns with NovaHealth’s care philosophy and values.

Event Planning & Partnerships

• Strategize and manage wellness events, corporate health talks, and community programs to enhance brand visibility and partnerships.
• Build and nurture relationships with corporate clients, wellness brands, and fitness studios for business development opportunities.

Performance Analysis & Reporting

• Track, analyze, and report on campaign performance, ROI, and patient engagement metrics.
• Provide data-driven insights and recommendations for continuous marketing improvement.

Team Leadership & Cross-Functional Collaboration

• Manage and mentor marketing and front-desk support staff to ensure consistent patient experience and operational excellence.
• Collaborate with clinical, operations, and management teams to align marketing strategies with business goals.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or Healthcare Administration (TCM or Healthcare background is a plus).
• Proven experience (3–5 years) in healthcare marketing, brand management, or digital marketing.
• Strong understanding of TCM, wellness, or sports science industries is a plus.
• Excellent written and verbal communication skills in English and Mandarin (to liaise with Mandarin-speaking patients).
• Demonstrated ability to lead projects, manage budgets, and deliver measurable marketing outcomes.
• Proactive, analytical, and creative with strong organizational and multitasking skills.>

What We Offer

• Staff discounts on TCM treatments and wellness packages.
• Training in TCM products and service knowledge.
• Friendly and professional working environment with career growth opportunities.