Assistant Marketing Communications Manager (Shopping Centre/ Town)

PEOPLE PROFILERS PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking a Marketing Manager to plan promotional campaigns and manage a loyalty program. The ideal candidate has over 5 years' experience in retail marketing, strong project management skills, and a creative, data-driven approach to marketing strategies. The role includes managing stakeholder relationships and overseeing campaign performance. This position offers competitive compensation and a focus on innovative marketing initiatives.

Qualifications

• Minimum 5 years of relevant experience in retail marketing, promotions, or loyalty programme management.
• Strong project and stakeholder management skills with a proven track record of successful campaigns.
• Creative and data-driven, with the ability to turn shopper insights into effective marketing strategies.

Responsibilities

• Plan and execute mall-wide promotional campaigns and shopper engagement activities.
• Manage and grow the mall’s loyalty programme.
• Design and implement exclusive loyalty rewards and promotions.
• Coordinate seasonal activations and lifestyle events.
• Oversee marketing and leasing of advertising panels.
• Analyse campaign and loyalty data for improvements.
• Build and maintain strong relationships with stakeholders.
• Manage budgets and administrative processes.

Skills

Project management

Stakeholder management

Campaign analysis

Data-driven marketing

Education

Diploma or Degree in Marketing, Business, Communications

Job description

Responsibilities

• Plan and execute mall-wide promotional campaigns and shopper engagement activities to increase traffic and sales.
• Manage and grow the mall’s loyalty programme, including recruitment, engagement, and retention strategies.
• Design and implement exclusive loyalty rewards, promotions, and member events to encourage repeat visits.
• Coordinate seasonal activations, festive campaigns, and lifestyle events with tenants and partners.
• Oversee marketing and leasing of advertising panels and event spaces, ensuring compliance and maximising returns.
• Analyse campaign and loyalty data to measure effectiveness and recommend improvements.
• Build and maintain strong relationships with tenants, vendors, and agencies to deliver impactful campaigns.
• Manage budgets, reports, and administrative processes to ensure cost efficiency and timely delivery.

Requirements

• Diploma or Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 5 years of relevant experience in retail marketing, promotions, or loyalty programme management.
• Strong project and stakeholder management skills with a proven track record of successful campaigns.
• Creative and data-driven, with the ability to turn shopper insights into effective marketing strategies.

Please submit your updated resume in Word format by using the Apply Now Button.

We regret that only shortlisted candidates will be notified.

Email resume to [e-mail]

People Profilers Pte Ltd, 20 Cecil Street, #08-09, PLUS Building, Singapore 049705.
Tel: [phone]

http://www.peopleprofilers.com
EA License Number: 02C4944
Registration Number: R1872398

Posting Personnel: Ng Jwee Ken

Ref: Y6V7R85V