Assistant Marketing Communications Manager

Fairmont Singapore & Swissôtel The Stamford; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading hospitality group in Singapore is seeking an Assistant Marketing Communications Manager to develop and implement strategies to promote its hotels' services. The role requires strong marketing, campaign management skills, and excellent communication abilities to enhance brand visibility and engage stakeholders effectively. Ideal candidates should have a degree in Hospitality, Tourism, or Marketing and experience in similar roles.

Qualifications

• 5–7 years’ experience in marketing and public relations within travel, hospitality, agency or marketing roles.
• Ability to initiate and manage partnerships.

Responsibilities

• Develop and lead communications strategies to promote and drive sales.
• Conceptualise and lead communications campaigns.
• Monitor and analyze campaign performance.

Skills

Excellent English communication skills

Strong knowledge of hospitality marketing

Analytical and data-driven mindset

Proven expertise in media relations

Ability to build networks

Education

Degree/Diploma in Hospitality, Tourism or Marketing

Job description

Strategically located in the heart of Singapore’s shopping, dining and entertainment district with the City Hall and Esplanade Mass Rapid Transit (MRT) train stations and other major transportation nodes at its doorstep, Fairmont Singapore and Swissôtel The Stamford are the gateway to exploring Singapore’s landscapes at your convenience. With a total of 2,030 well‑appointed guest rooms, both hotels also offer a distinct collection of 12 lifestyle and dining choices including Michelin‑starred fine‑dining restaurant JAAN by Kirk Westaway, a cutting‑edge meeting space at Raffles City Convention Centre with 34 meeting rooms, and one of Asia’s largest spas, WillowStream Spa.

About the Company

At Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programmes. We shine when YOU shine. Come and be part of our dynamic team and experience immediate growth and career opportunities.

Position Overview

The Assistant Marketing Communications Manager will develop and lead communications strategies to promote and drive sales of Fairmont Singapore and Swissôtel The Stamford hotels – Rooms, Spa, Weddings, MICE (Meetings, Incentives, Conventions & Exhibitions), F&B (Food & Beverage). They will also support internal communications and projects for internal stakeholders (engineering, HR, housekeeping, etc.) while keeping in line with brand standards, guidelines and objectives. The role reports to the Director of Marketing Communications and includes mentoring the Marketing Communications Coordinator.

Duties and Responsibilities

Communications & Media Plan

• Formulate communications and media calendar for assigned revenue stream and coordinate timely execution with relevant teams.
• Create positive, relevant news to drive PR value from earned local and global channels.
• Enhance the brand image of each venue by reviewing all communications materials (sales decks, in‑house collaterals, press materials, ad copies, assets).
• Direct the creation of compelling content that highlights the unique features and experiences of the hotels, convention centre, dining outlets, and spa.
• Lead submissions for targeted awards and actively canvass for votes and nominations with relevant stakeholders.
• Source and collaborate with partners and suppliers to create unique guest experiences and events.

Campaign & Event Management

• Conceptualise, plan and lead communications campaigns (digital marketing, social media, email marketing, and traditional advertising).
• Host and engage media, bloggers, content creators and influencers to drive positive coverage and commercial outcomes.
• Promote hotel‑led events held at the complex to attract desired clientele and meet attendance targets.
• Monitor and analyse campaign performance; prepare regular reports to evaluate effectiveness.
• Conduct market research to identify consumer preferences, market trends, and competitive landscapes.
• Analyse data from various platforms to provide informed proposals that meet commercial and business goals.
• Review competitors to create in‑depth communications strategies to promote all products and services.

Partner & Industry Engagement

• Proactively initiate partnerships to drive business synergy and reduce costs.
• Host prolific partners and industry players for continual engagement while seeking opportunities for mutually‑beneficial collaborations.
• Seek relevant brands for co‑branded guest experiences.
• Manage agencies, vendors and partners.

Budgeting

• Monitor and maintain budget for dedicated communications campaigns, ensuring forecast accuracy.
• Gather scope and costs for budgeted items related to marketing communications.
• Allocate the communications budget effectively to achieve desired results and a strong return on investment.
• Plan and prepare for annual budget submission and presentation.

Job Requirements

• 5–7 years’ experience in marketing and public relations within travel, hospitality, agency or marketing roles.
• Degree/Diploma in Hospitality, Tourism or Marketing.
• Excellent English communication skills (a second language is a plus).

Key Strengths

• Strong knowledge of hospitality marketing and emerging trends.
• Proven expertise in media relations, press releases and influencer engagement.
• Analytical, data‑driven and creative mindset.
• Ability to build networks with top brands and publications (Forbes, Conde Nast, Michelin, etc.).
• Team player with leadership potential, adaptable in a fast‑paced environment.

Why Work for Accor?

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