Assistant Marketing & Communication Manager, SEA

FENDI (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A luxury fashion brand in Singapore seeks an experienced Assistant Marketing & Communication Manager to strategize brand development and lead marketing initiatives. Responsibilities include managing communications activities, event planning, and collaboration with cross-functional teams. The ideal candidate should have at least 5 years of marketing experience, preferably in luxury fashion, a strong command of English, and proficiency in Microsoft Office. This role offers a unique opportunity to shape marketing strategies in a dynamic environment.

Qualifications

• Minimum 5 years working experience in marketing.
• Luxury fashion industry experience preferred.
• Excellent command in written and spoken English.

Responsibilities

• Manage marketing and communications activities within SEA.
• Prepare proposals and budgets for events.
• Collaborate with merchandising and retail teams.
• Strengthen partnerships with SEA key press and stakeholders.
• Plan and execute product launches and events.

Skills

Independent work

Cross-functional collaboration

Attention to detail

Analytical skills

Media management

Event management

Creativity

Interpersonal skills

Communication skills

Microsoft Office (Excel, PowerPoint)

Education

Degree in marketing or related disciplines

Job description

Mission

To promote the FENDI brand awareness through the implementation of effective marketing and communications programs, specifically Events and Media.

Reporting into the Marketing & Communication Director, SEA and Australia, the Assistant Marketing & Communication Manager will strategize the brand development and initiatives, aligning with merchandising and retail under global brand guidelines and parameters.

Main Responsibilities

Marketing

• Responsibility for marketing and communications activities within SEA
• Preparation of proposals and budgeting for all events
• Overall marketing budget management
• Inter‑department collaborations with merchandising team, retail teams and Omni‑channel teams.
• Keep abreast of competitor communications strategies and track their activities in the market.

PR

• Establish and strengthen partnerships and connection with SEA Key Press and stakeholders
• Develop and activate KOL communications strategy including celebrity and KOL management
• Negotiation and planning of media partnerships to communicate brand stories and messages
• Sample buy and inventory management
• Regular weekly collaboration with APAC team on daily, weekly, monthly campaign reports

Event Management

• Plan & execute product launches, PR and in‑store events in line with the brand guidelines and objectives

Media

• Cooperate with SEA media agencies to plan and manage print and outdoor advertising
• Explore new print and OOH opportunities
• Media budget management
• Work closely with Merchandising & Visual Merchandising teams for new product launches.

Required Skills

Relevant Experience and Training

• Degree holder in marketing or related disciplines
• Minimum 5 years working experience in marketing
• Related industry experience (Luxury fashion) preferred

Relevant Knowledge, Skills, Abilities

• Able to work independently but also collaboratively with cross functional teams
• Strong attention to detail, and good analytical skills
• Experience in Media, Digital and Events Management a plus
• Pro‑active, creative and willing to think "outside the box" and results oriented
• Good interpersonal and communication skills
• Presentable, with good personal attitude.
• Excellent command in written and spoken English
• Strong skills in Microsoft office especially Excel and PowerPoint