Assistant Marketing & Communication Manager, SEA

Fendi; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A luxury fashion brand in Singapore seeks an Assistant Marketing & Communication Manager to promote brand awareness through effective marketing and communication strategies. This role involves managing marketing initiatives and events, collaborating with teams, and handling media partnerships. The ideal candidate has a degree in marketing, at least 5 years of experience in the field, and strong analytical and communication skills.

Qualifications

• Minimum 5 years of working experience in marketing.
• Experience in Media, Digital, and Events Management is a plus.
• Ability to work independently and collaboratively with cross-functional teams.

Responsibilities

• Promote Fendi brand awareness through marketing and communications.
• Manage marketing budget and proposals for events.
• Plan and execute product launches and in-store events.
• Negotiate media partnerships and manage print advertising.

Skills

Attention to detail

Analytical skills

Interpersonal skills

Communication skills

Microsoft Excel

Microsoft PowerPoint

Education

Degree in marketing or related disciplines

Job description

Mission

To promote the FENDI brand awareness through the implementation of effective marketing and communications programs, specifically Events and Media.

Reporting into the Marketing & Communication Director, SEA and Australia, the Assistant Marketing & Communication Manager will strategize the brand development and initiatives, aligning with merchandising and retail under global brand guidelines and parameters.

Main Responsibilities

Marketing

• Responsibility for marketing and communications activities within SEA
• Preparation of proposals and budgeting for all events
• Overall marketing budget management
• Inter‑department collaborations with merchandising team, retail teams and Omni‑channel teams.
• Keep abreast of competitor communications strategies and track their activities in the market.

PR

• Establish and strengthen partnerships and connection with SEA Key Press and stakeholders
• Develop and activate KOL communications strategy including celebrity and KOL management
• Negotiation and planning of media partnerships to communicate brand stories and messages
• Sample buy and inventory management
• Regular weekly collaboration with APAC team on daily, weekly, monthly campaign reports

Event Management

• Plan & execute product launches, PR and in‑store events in line with the brand guidelines and objectives

Media

• Cooperate with SEA media agencies to plan and manage print and outdoor advertising
• Explore new print and OOH opportunities
• Media budget management
• Work closely with Merchandising & Visual Merchandising teams for new product launches.

Required Skills

Relevant Experience and Training

• Degree holder in marketing or related disciplines
• Minimum 5 years working experience in marketing
• Related industry experience (Luxury fashion) preferred

Relevant Knowledge, Skills, Abilities

• Able to work independently but also collaboratively with cross functional teams
• Strong attention to detail, and good analytical skills
• Experience in Media, Digital and Events Management a plus
• Pro‑active, creative and willing to think "outside the box" and results oriented
• Good interpersonal and communication skills
• Presentable, with good personal attitude.
• Excellent command in written and spoken English
• Strong skills in Microsoft office especially Excel and PowerPoint