Assistant Manager – Social Media

GLOBAL INDIAN INTERNATIONAL SCHOOL PTE. LTD.; Serangoon Garden Circus; On-site; SGD 50,000 - 70,000; Full time

Job summary

A prominent educational institution in Singapore seeks an Assistant Manager – Social Media to lead its social media strategy and execute campaigns. The successful candidate will manage both organic and paid campaigns while collaborating with creative agencies to enhance brand visibility. A Bachelor's degree in a relevant field and 4–6 years of social media marketing experience are required.

Qualifications

• Minimum 4–6 years of social media marketing experience, preferably in education or consumer brands.
• Proven experience in creative campaign execution, agency coordination, and live event coverage.

Responsibilities

• Lead the social media strategy and execution across platforms.
• Manage organic and paid campaigns and oversee live event coverage.
• Collaborate with the creative agency to develop brand-aligned content.

Skills

Creative judgement

Storytelling

Visual communication

Proficiency in analytics tools

Understanding of paid campaign creatives

Organisational skills

Stakeholder management

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Tools

Meta Suite

Hootsuite

Sprout

Google Analytics

Job description

ROLE OVERVIEW

The Assistant Manager – Social Media will lead GIIS’s social media strategy, execution, and storytelling across platforms. The role includes managing organic and paid campaigns, overseeing live event coverage, and collaborating with the creative agency and internal teams to develop high-impact, brand-aligned content that drives awareness, engagement, and leads.

JOB REQUIREMENTS

Education & Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum 4–6 years of social media marketing experience, preferably in education or consumer brands.
• Proven experience in creative campaign execution, agency coordination, and live event coverage.

Skills & Competencies

• Strong creative judgement, storytelling, and visual communication skills.
• Proficiency in analytics tools (Meta Suite, Hootsuite, Sprout, Google Analytics).
• Good understanding of paid campaign creatives and ad formats.
• Organised, deadline-driven, and able to manage multiple projects simultaneously.
• Team player with strong communication and stakeholder management skills.