Assistant Manager, Product Marketing (Attractions)

Resorts World Sentosa; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading integrated resort in Singapore is seeking an Assistant Manager to develop integrated marketing strategies and deliver impactful campaigns. The role requires at least 5-7 years of marketing experience and involves cross-functional collaboration to enhance brand perception and visitorship. Ideal candidates should possess strong analytical and communication skills, along with a flair for creativity and project management.

Qualifications

• Minimum 5-7 years of marketing experience in relevant fields.
• Strong knowledge in marketing, activations and experiential campaigns.

Responsibilities

• Support development of marketing strategies and campaigns.
• Develop and execute multi-channel marketing campaigns.
• Manage the creative conceptualization process.
• Conduct market research and analyze consumer insights.
• Collaborate to develop pricing strategies.
• Manage and optimize the marketing budget.
• Build strong relationships with stakeholders.

Skills

Analytical skills

Communication skills

Interpersonal skills

Negotiation skills

Project management

Critical thinking

Job description

Job Requisition ID: 2551

Job Summary

Resorts World Sentosa seeks a results-oriented Assistant Manager to support the development of integrated marketing strategies and deliver campaigns that resonate with diverse audiences to improve brand perception and visitorship (tourists and locals) to our attractions business units, namely Universal Studios Singapore and Adventure Cove Waterpark.

This role reports to the Director, Product Marketing in the Resort Marketing team. It demands a good grasp of marketing planning, campaign management and cross-functional collaboration with internal stakeholders and external agencies. The ideal candidate will have a proven ability to manage complex projects, translate consumer insights into actionable strategies, and inspire internal and external stakeholders to deliver world-class campaigns.

Key Responsibilities

• Marketing strategy and campaign development: Support the development of marketing strategies and integrated campaigns that build consistent brand positioning and delivers visitorship to RWS attractions.
• Campaign management and execution: Develop and execute multi-channel marketing campaigns along the consumer journey across digital, social media, traditional media, and PR platforms. Collaborate with creative and media agencies to produce high-impact and award-winning campaigns, impactful assets and content that drive business impact. Monitor and analyze campaign performance, using learnings to make data-driven adjustments to optimize and maximize ROI.
• Storytelling and creativity: Manage the creative conceptualization process to generate innovative campaign ideas using various formats such as video, written content, infographics, and interactive media. Bring fresh perspectives on both traditional and emerging forms of media through engaging stories that align with the brand's vision, values, and objectives. These stories may be used for marketing, social media, internal communications, presentations, and other platforms.
• Consumer-led marketing leveraging market research & consumer insights: Work with the consumer insights and digital marketing teams to analyze market trends, consumer behaviors, conversion habits and campaign performance data. Provide strategic recommendations based on research and data insights to continuously improve marketing efforts that deliver against the KPI.
• Pricing Strategy and Promotion: Collaborate with business units to develop pricing strategies and recommended promotions that are competitive and attractive to key consumer segments for each attraction.
• Budget Management & Optimization: Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI. Monitor and report on campaign performance, making data-driven adjustments as needed to meet KPIs and business goals.
• Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders to ensure alignment and support for marketing initiatives. Effectively communicate marketing strategies, goals and results to stakeholders, ensuring transparency and collaboration.

Job Requirements

Job Qualifications

• Minimum 5-7 years of marketing experience in marketing, activations, brand experience, or experiential campaigns
• Strong knowledge and relevant experience in marketing, activations, brand experience, or experiential campaigns

Required Skills

• Possess strong analytical, communication, interpersonal, and negotiation skills
• Able to present ideas clearly and persuasively at an individual and group level
• Critical thinker and creative problem solve
• Good project management skills and keen attention to details
• Able to work in a dynamic and fast-paced environment with the ability to balance multiple simultaneous projects