Assistant Manager, Marketing (Jurong Point)

Link Property Management (Redwood) Private Limited; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A property management firm in Singapore seeks a skilled Marketing Manager to drive innovative marketing campaigns, enhance mall visibility, and boost tenant engagement. This role requires a Bachelor's degree in Marketing and at least 5 years of relevant experience in retail environments. The ideal candidate will be a dynamic leader capable of working in a fast-paced, collaborative team, with strong skills in digital marketing and campaign management. Join us to make a significant impact on our mall's market positioning.

Qualifications

• Minimum 5 years of experience preferably in retail and shopping malls.
• High-energy and collaborative team player with strong leadership skills.
• Self-driven, proactive, and able to multi-task under pressure.

Responsibilities

• Develop and lead integrated marketing campaigns to drive shopper footfall.
• Spearhead tenant and vendor engagement for mall events.
• Monitor and report on campaign performance to inform future initiatives.

Skills

Marketing campaign development

Leadership skills

Digital marketing

Interpersonal communication

Multitasking ability

Education

Bachelor’s degree in Marketing

Job description

Accountabilities and Scope

As part of the Marketing team, you will play a strategic and hands‑on role in driving the mall’s marketing initiatives and enhancing its market positioning.

Responsibilities

• Develop and lead integrated marketing campaigns and promotional campaigns to drive shopper footfall, boost tenant sales and strengthen the mall’s visibility and competitive positioning in the market.

• Spearhead tenant and vendor engagement for mall events, pushcart leasing, casual leasing activations, and promotional partnerships. Prior experience in these areas is essential for success in this role.

• Oversee casual leasing operations for advertising panels, atrium spaces, and pushcarts - including lead conversion, and operational execution to maximize occupancy and revenue.

• Lead and manage digital and social media marketing efforts - overseeing execution, and leveraging analytics to drive engagement and footfall.

• Monitor and report on campaign performance, including KPIs, ROI analysis, and footfall/sales tracking to inform future initiatives.

• Contribute to overall marketing planning, budgeting, and team development while actively supporting cross‑functional efforts that enhance shopper experience and tenant collaboration.

Key accountabilities

• Drive shopper traffic and engagement through effective campaigns.

• Ensure campaign performance meets KPIs and ROI targets.

• Achieve revenue and occupancy goals for casual leasing (advertising, atrium, pushcarts).

Profile of Successful Candidate

• Bachelor’s degree in Marketing, Communications, Business or relevant field.

• Minimum 5 years’ experience preferably in retail and shopping malls.

• A high‑energy and collaborative team player with strong leadership, interpersonal and communication skills.

• Self‑driven, proactive, and able to multi‑task under pressure.

• Adaptable, creative, and solutions‑oriented in a fast‑paced environment.

If the above profile sounds like you, please send us your CV for a detailed discussion.

We regret that only shortlisted candidates will be contacted.