Assistant Manager, Marketing

Arts House Group; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A dynamic cultural organization in Singapore is seeking a Digital Marketing Manager to spearhead marketing strategies for festivals and events. This role requires at least 5 years of experience in digital marketing and social media, with a focus on community engagement and management. The ideal candidate will be adept at managing budgets, creating content, and working in a fast-paced environment. If you thrive on creative challenges and have a proven track record of successful marketing campaigns, apply today.

Qualifications

• Minimum 5 years of digital marketing, social media, or event marketing experience.
• At least 3 years in a management capacity.
• Experience with paid digital media & content marketing platforms.

Responsibilities

• Develop marketing campaigns for festivals/events across digital and traditional media.
• Manage creation of marketing materials and collaterals.
• Curate and maintain social media content for fan growth.

Skills

Digital marketing

Social media management

Content creation

Community engagement

Video production

Communication skills

Project management

Education

Degree in Marketing, Communications, or New Media

Tools

Social media platforms (Facebook, Instagram, Twitter, YouTube)

Digital media platforms

Social analytics tools

Graphic design software

Video editing software

Job description

Job Purpose

• Play a pivotal role in the marketing of AHG festivals / events
• Assist in building the festivals / events strategy aligned with AHG’s objectives to ensure success and excellence in event marketing execution
• Develop a strategic framework for social media management that meets AHG’s brand and business goals, social insights, and content excellence

Duties and Responsibilities

Digital Marketing

• Identify and develop event marketing campaigns for festivals/ events which encompass mainly digital paid media, above and below the line advertising, social media, email marketing, festival branding etc.
• Responsible in managing the creation of marketing collaterals and materials.
• Develop content framework and promotional calendar including pre, during and post festivals/ events ensuring consistency of message across all platforms.
• Support and take charge of several social media accounts, curating the best-in‑class content for fan growth and retention. Cultivate and nurture the fan base to grow a strong community, in turn maximizing brand experience and engagement.
• Conceptualise and craft social content that people love and connect with – sparking conversations, shares, likes and followers.
• Experiment with new and existing content formats across stills, gifs, videos, contests, pools, livestreams etc.
• Responsible for pre and post festivals/ events reports for each programme outlining feedback for general reporting, evaluation and review, establishing measurable tracking methods, identification and implementation of best practices in all aspects of festivals/ events planning process, execution and review.
• Gather and analyse market intelligence, including market trend and consumer behavior.
• Work closely with Communications and Programming departments to achieve business goals.

Planning & Budgeting

• Responsible in assembling of financial forecast and budget creation for the festivals/ events marketing.
• Maintain close relationship with Finance team to coordinate the management of marketing budget for festivals/ events including tracking of expenses, purchase orders, etc

Others

Any other duties and responsibilities as and when assigned by AHG Management.

Qualifications

Education

• Degree in Marketing, Communications, New Media, or a relevant field.

Experience

• Minimum 5 years of digital marketing, social media, community engagement and/or event marketing experience [with at least 3 years in a management capacity]
• Experience with paid digital media & content marketing platforms.

Skills

• Experienced in creating and crafting content both visually and in written form, independently and through collaboration with inter‑departmental and external partners at all levels.
• Expertise in community engagement, social customer care, and building online reputations.
• Preferred expertise in video production and editing.
• Deep understanding and hands‑on experience with tools in social analytics, listening, publishing, graphic design, and video editing.
• Proficient in social media platforms such as Facebook, Instagram, Twitter and YouTube.
• Strong people management skills.
• Detail‑oriented, highly organized, and able to manage multiple tasks and projects simultaneously.
• Strong written and verbal communication skills.
• Technical knowledge of online event management tools.

Characteristics

• Ability to work in a fast‑paced, high‑energy work environment.
• Ability to interface with and manage vendors.

Working Conditions

• Required to work on weekends or after office hours during event build‑up and preparation.