Assistant Manager, Marketing

LINK PROPERTY MANAGEMENT (REDWOOD) PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A leading property management firm in Singapore is seeking an experienced marketing professional to drive mall marketing initiatives and enhance market positioning. The ideal candidate will develop integrated marketing campaigns, manage vendor engagement, and lead digital marketing efforts. A bachelor's degree in a relevant field and at least 5 years of experience in retail or shopping malls is required.

Qualifications

• Minimum 5 years’ experience preferably in retail and shopping malls.
• High-energy and collaborative team player.
• Self-driven, proactive, and able to multi-task under pressure.

Responsibilities

• Develop and lead integrated marketing campaigns and promotional campaigns.
• Spearhead tenant and vendor engagement.
• Oversee casual leasing operations for advertising panels and pushcarts.
• Lead and manage digital and social media marketing efforts.
• Monitor and report on campaign performance to inform future initiatives.

Skills

Integrated marketing campaigns

Digital marketing

Leadership

Communication skills

Interpersonal skills

Education

Bachelor's degree in Marketing, Communications, Business or relevant field

Job description

Accountabilities and Scope:

As part of the Marketing team, you will play a strategic and hands-on role in driving the mall’s marketing initiatives and enhancing its market positioning.

Responsibilities:

• Develop and lead integrated marketing campaigns and promotional campaigns to drive shopper footfall, boost tenant sales and strengthen the mall’s visibility and competitive positioning in the market.
• Spearhead tenant and vendor engagement for mall events, pushcart leasing, casual leasing activations, and promotional partnerships. Prior experience in these areas is essential for success in this role.
• Oversee casual leasing operations for advertising panels, atrium spaces, and pushcarts - including lead conversion, and operational execution to maximize occupancy and revenue.
• Lead and manage digital and social media marketing efforts - overseeing execution, and leveraging analytics to drive engagement and footfall.
• Monitor and report on campaign performance, including KPIs, ROI analysis, and footfall/sales tracking to inform future initiatives.
• Contribute to overall marketing planning, budgeting, and team development while actively supporting cross-functional efforts that enhance shopper experience and tenant collaboration.

Key accountabilities:

• Drive shopper traffic and engagement through effective campaigns.
• Ensure campaign performance meets KPIs and ROI targets.
• Achieve revenue and occupancy goals for casual leasing (advertising, atrium, pushcarts).

Profile of Successful Candidate

• Bachelor’s degree in Marketing, Communications, Business or relevant field.
• Minimum 5 years’ experience preferably in retail and shopping malls.
• A high-energy and collaborative team player with strong leadership, interpersonal and communication skills.
• Self-driven, proactive, and able to multi-task under pressure.
• Adaptable, creative, and solutions-oriented in a fast-paced environment.