Assistant Manager/Manager, Performance Specialist (Marketing & Media Solutions)

SPH Media Trust; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading digital media organization in Singapore is looking for a team member to enhance their digital initiatives. The ideal candidate will need to have a strong understanding of digital media, analytical skills, and hands-on experience in strategic planning. Responsibilities include providing industry insights, conducting gap analysis, and collaborating on various digital projects to drive growth and optimization in media performance.

Qualifications

• Understanding of digital media and impressive cross-channel knowledge is required.
• Hands-on experience with proven strategic planning and campaign execution capabilities.
• Positive attitude towards challenges and problem-solving.

Responsibilities

• Provide publisher/media industry insights and identify new solutions.
• Perform gap analysis and guide digital campaign optimization.
• Co-develop a framework for digital optimization and dashboards to monitor metrics.
• Work with the Ad Products Team to analyze monetizable pageviews and ad performance.
• Build relationships with stakeholders to achieve business goals.

Skills

Digital media understanding

Analytical thinking

Cross-channel knowledge

Strategic planning

Campaign execution

Job description

Business Function

The team is responsible for planning, co-developing, and co-managing effective digital initiatives across the board to grow digital media revenue. We are looking for a teammate who takes challenges positively, enjoys problem-solving, is highly analytical, and believes there is always a solution when there is a problem.

This ideal candidate requires a solid understanding of digital media, impressive cross-channel knowledge, and hands-on experience with proven strategic planning and campaign execution capabilities.

We look forward to having you join our team and be part of our ad transformation journey.

Key Responsibilities:

• Provide publisher/media industry insights and constantly look for new solutions to determine opportunities.
• Perform gap analysis and provide guidance on digital campaign optimisation.
• Co-develop a framework for digital optimization and create dashboards to monitor digital ad revenue, such as RPM (revenue per thousand impressions) and other key metrics across brands.
• Co-develop digital initiatives/projects with other units in the Marketing & Media Solutions Division to scale up SPH Media’s digital media performance.
• Work with the Ad Products Team to monitor and analyse monetizable pageviews, ad inventory, ad impressions, ad performance, etc. to provide insight and actionable suggestions.
• Perform a Centre of Excellence role to provide digital marketing solutions and insights and disseminate that knowledge within the Division.
• Build strong relationships with all stakeholders to ensure the achievement of business goals and improve work process & operational efficiency.
• Play an important part in all ad transformation activities, contributing to the business growth.