Assistant Manager/Manager (Marketing & Outreach), MSc Programmes Office

National University of Singapore; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading research university in Singapore is seeking a motivated individual to lead marketing for its MSc programmes. The role involves organizing outreach events, managing marketing campaigns, and requires proficiency in Mandarin for liaising with stakeholders. Candidates should have a Bachelor's degree and relevant experience in marketing within academic institutions. This position offers a dynamic work environment focused on innovative student recruitment strategies.

Qualifications

• 3-5 years of relevant working experience in marketing academic programmes.
• Familiarity with Chinese digital ecosystems and platforms.
• High level of written and oral communication skills.

Responsibilities

• Lead marketing and promotional activities for MSc programmes.
• Participate in outreach events to promote MSc programmes.
• Co-manage email marketing campaigns and activities.
• Conduct research on customers, market conditions and competitors.

Skills

Marketing academic programmes

Business Development

Social media strategy

Content management

Performance tracking

Fluent in Mandarin Chinese

Cross-cultural communication

Attention to detail

Education

Bachelor degree from a reputable institution

Tools

CRM systems

Marketing automation tools

Paid ad dashboards

Job description

Company description

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore

About Us

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world's leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/

Job Description

The incumbent will be leading the MSc degree programmes' marketing and promotional activities and administration at NUS Business School. The duties and responsibilities are as follows.

Events and Outreach with Business Development

• Participate in outreach events to promote the MSc programmes
• Coordinate and organise offline and online outreach events (e.g. info sessions, coffee chats, etc.) to promote the MSc programmes
• Work with the Digital Marketing colleagues to design campaigns in promoting outreach events as well as post-event engagements
• Liaise with partner universities, prospectives corporates, and agencies to coordinate visits, alumni engagement, and co-hosted events
• Track event success metrics and prepare post-event reports and insights

Direct Marketing Campaigns

• Co-manage the email marketing campaigns and activities of the various NUS MSc Programmes
• Analyse current email marketing campaigns and make recommendations for improvement
• Leverage on the CRM to maximize marketing opportunities
• Track leads and applicants, following up through their journey and process
• Set up, manage, and grow official social media accounts on WeChat, Xiaohongshu (RED), Douyin, and other relevant platforms
• Coordinate with content creators or local agencies to ensure timely, on-brand, and culturally relevant posts

Content Management and Marketing

• Work closely with our MSc Programmes Office team, NUS BIZ Corporate Communications Office and other stakeholders to act as a brand guardian in terms of the look and feel of online communications as well as the tone of voice of copy
• Handle programme-related enquiries from prospects and glean insight on generating relevant content strategy
• Be part of the team effort to generate and manage content ideas (including but not limited to copy, visuals, infographics, etc.) for EDMs, social media, student blogs etc.
• Translate key materials to ensure local accuracy and appeal

Research and Reporting

• Conduct periodic research on customers, market conditions and competitors
• Analyse and report on return on investment for the different marketing campaigns

Other roles within the office as designated by the Reporting Manager and Director.

Qualifications

• Bachelor degree from a reputable institution, with at least 3-5 years of relevant working experience including marketing academic programmes in tertiary institutions will be preferred
• Some Business Development experience is preferred
• Familiarity with Chinese digital ecosystems and platforms
• Basic knowledge of social media strategy, content management, and performance tracking
• Familiarity with marketing tools like CRM systems, marketing automation, or paid ad dashboards
• Fluent in Mandarin Chinese (spoken and written) is a plus, as the role requires frequent liaison with Chinese-speaking stakeholders.
• High level of written and oral communication skills
• Experienced, confident and effective working in cross-cultural settings
• Meticulous with an eye for detail and a keen appreciation of good documentation
• Ability to manage multiple and competing tasks and deadlines well, and with a high degree of accuracy
• Team player with a good combination of high intelligence, emotional and cultural quotient

(Appointment job grade will commensurate with the selected candidate's experience)

More Information

Location: Kent Ridge Campus

Organization: School of Business

Department : Dean's Office (BIZ)

Employee Referral Eligible: No

Job requisition ID : 26172