Assistant Manager, Key Account (General Trade & Business Development)

Suntory Holdings Limited; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading beverage company in Singapore is seeking an Assistant Key Account Manager to drive strategic initiatives and foster strong customer relationships in the FMCG sector. The role demands 2-5 years of Distributor Sales Management experience, proficiency in English and Mandarin, and strong negotiation skills. This position offers an opportunity to contribute to sustainable growth and profitability in a dynamic environment.

Qualifications

• Minimum 2 - 5 years of FMCG experience in Distributor Sales Management.
• Proficient in both English and Mandarin to interact with stakeholders.
• Strong in account management and negotiation.

Responsibilities

• Develop and maintain relationships with key trade customers.
• Execute account-specific sales plans to achieve targets.
• Identify growth opportunities within the general trade channel.

Skills

Account management

Negotiation skills

FMCG experience

English proficiency

Mandarin proficiency

Education

Diploma or Degree in Business/Commerce/Retail Marketing

Tools

Microsoft Office

Job description

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact.

At Suntory Singapore, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

About the Role

The Assistant Key Account Manager (General Trade & Business Development) is accountable for delivering key customer sell out (GSV & NSV) budget by driving strategic initiatives to attain sustainable growth. You will be responsible for fostering strong customer relationships, implementing customer strategies to drive topline sales, and optimizing trade spend to maximize profitability.

Key Responsibilities:

• Strategic Account Management: Develop and maintain strong, long-term relationships with key general trade customers.
• Sales Planning and Execution: Develop and execute account-specific sales plans to achieve revenue, volume, and market share targets.
• Business Development: Identify growth opportunities within the general trade channel and work with cross-functional teams to tailor initiatives for general trade customers.
• Distributor Performance Management: Evaluate distributor performance through regular reviews and support distributor capability development.
• Execution and Merchandising: Ensure flawless execution of trade marketing plans, in-store visibility, and promotional activities at the point of sale.
• Customer Performance Analysis: Analyze sales data, market trends, and competitor activity to make informed recommendations and decisions.
• Operational Coordination: Coordinate with logistics and customer service teams to ensure timely deliveries, stock availability, and resolution of operational issues.
• Reporting and Communication: Provide regular internal reporting on account status, risks, and opportunities.

Requirements

Diploma or Degree in Business/Commerce/Retail Marketing or its equivalent.

Minimum 2 - 5 years of FMCG experience in Distributor Sales Management in FMCG Sector.

Strong in account management and negotiation

Proficient in both English and Mandarin to deal with stakeholders at all levels

Competent in Microsoft Office applications

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