Assistant Manager, Growth Marketing

Western Union; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global financial services firm in Singapore is seeking an Assistant Manager for Growth Marketing. You will spearhead integrated marketing campaigns, optimize strategies, and work cross-functionally to enhance customer experience. The ideal candidate should have over 3 years of omnichannel marketing experience, a relevant degree, and strong leadership skills. Join us to help transform financial services and make a difference.

Benefits

Health insurance options

Paid Time Offs

Birthday Leave

Employee Assistance Programs

Global Recognition and Rewards Programs

Employee Wellness

Qualifications

• 3+ years proven experience in omnichannel or digital marketing.
• Hands-on leadership experience with cross-functional teams.
• Strong understanding of marketing principles and practices.

Responsibilities

• Drive and execute integrated marketing campaigns across channels.
• Analyze data to optimize acquisition, engagement, and retention.
• Collaborate cross-functionally to align efforts and deliver a cohesive experience.

Skills

Omnichannel marketing experience

Digital marketing

Data analysis

Confident communication

Strategic thinking

Education

Bachelor’s or Master’s degree in Marketing or related field

Tools

CRM systems

Marketing automation

Campaign analytics

Job description

Assistant Manager, Growth Marketing – Singapore

Are you ready to accelerate your marketing career with a global brand that's reinventing itself for the digital age? At Western Union, we’re combining the scale of a trusted financial services leader with the energy and ambition of a FinTech on the move.

We’re looking for a passionate and driven Assistant Growth Marketing Manager to help shape our presence in Singapore. If you thrive in a dynamic, fast-paced environment and want to be part of a team that’s transforming how millions of people move money across borders, we’d love to meet you.

Western Union powers your pursuit.

Be motivated by our values: Integrity, Respect, Trust, & Innovation.

Role Responsibilities:

• Drive and execute end-to-end integrated marketing campaigns across retail and digital channels to ensure initiatives deliver measurable business impact.
• Take ownership of performance, analyzing data, identifying insights, and optimizing strategies to improve acquisition, engagement, and retention outcomes.
• Bring ideas to life by conceptualizing and executing creative, insight-driven campaigns that connect with our target audiences. You’ll be encouraged to think creatively and translate insights into campaigns that drive meaningful results.
• Manage the full marketing mix, covering performance channels, CRM, on-ground activation events, and partnerships, translating strategy into action with precision and creativity.
• Collaborate cross‑functional with sales, creative, and CRM teams to align efforts and deliver a cohesive customer experience.
• Ensure compliance with legal and regulatory guidelines across marketing communications.
• Translate data into stories, interpreting performance results commercially, and presenting insights confidently to stakeholders.
• Build trusted relationships across teams, communicating clearly, bringing positive energy and inspiring action even amidst ambiguity.

Role Requirements:

To succeed in this role, you should bring strong end-to-end omnichannel marketing experience within Southeast Asia and the ability to thrive in a fast‑paced, results‑driven environment.

• 3+ years proven experience in omnichannel or digital marketing, with a solid track record in payments, e-commerce or financial services.
• Bachelor’s or Master’s degree preferably in Marketing, Business Administration or a related discipline.
• Hands‑on leadership experience with the ability to plan, execute, and motivate cross‑functional teams to deliver growth outcomes.
• Strong understanding of marketing principles and practices, along with proficiency in marketing automation, CRM systems, and campaign analytics.
• Experience managing budgets and resources effectively, with a strong awareness of marketing compliance and regulatory requirements.
• Confident communicator who can hold their ground in fast‑paced discussions, articulate ideas clearly, challenge constructively, and collaborate effectively across teams.
• Strategic thinker with commercial acumen, capable of understanding complex business models in financial services and identifying opportunities for growth.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union aspires to be the world’s most accessible financial services company transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy‑to‑use products and services for our digital and retail financial ecosystem that help our customers achieve their personal goals.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a rewarding compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Benefits

You will have access to multiple health insurance options, accident and life insurance, and resources for development and training, in addition to a range of other global employee benefits (https://careers.westernunion.com/global-benefits/).

Additional location‑specific benefits also apply:

• Paid Time Offs
• Birthday Leave
• Employee Assistance Programs
• Global Recognition and Rewards Programs
• Employee Wellness

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

This application window is a good‑faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.