Assistant Manager, Event Sales

ASCOTT INTERNATIONAL MANAGEMENT PTE LTD; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading hotel management group in Singapore seeks an Assistant Manager, Event Sales, responsible for maximising the utilisation of event spaces and achieving revenue targets. The ideal candidate will manage client relationships and collaborate with internal teams to ensure seamless event execution. A degree in a related field and 3 to 5 years of experience in sales or marketing are required. Strong communication and negotiation skills are essential for success in this role.

Qualifications

• 3 to 5 years of relevant marketing and managerial experience.
• Confident and meticulous.
• Good spoken and written English.

Responsibilities

• Achieve meeting space revenue targets through effective marketing.
• Manage online presence of event spaces.
• Collaborate with teams to develop event packages.

Skills

Strong interpersonal skills

Confident communication

Independent work

Team collaboration

Negotiation skills

Education

Degree or Diploma in Sales, Marketing, or Business Administration

Tools

Microsoft Office

Adobe Photoshop/Illustrators

Job description

Assistant Manager, Event Sales

The Assistant Manager, Event Sales is responsible for achieving meeting space revenue targets by maximising utilisation of meeting and event spaces under the care of the Singapore Cluster. He or she will actively market and convert enquiries and work closely with the properties’ Operations Teams to ensure customer satisfaction and generate referrals. He or she will report directly to the Country General Manager, Singapore Operations.

Job Responsibilities

1. Conduct regular market analysis to track competitor pricings, gauge demand for event spaces, and identify target audiences
2. Create strategies to convert customer inquiries into confirmed sales through effective communication and follow-up procedures
3. Establish and maintain a robust network of contacts, including event planners and corporate clients, for business and partnership opportunities
4. Manage online presence of the meetings and event spaces through the brand website, social media platforms and other related marketing platforms. This involves working closely with the Marketing Team for content ideation and creation, as well as crafting suitable SEO and lead generation strategies
5. Collaborate with Cluster and lyf Sales Teams to develop compelling event packages and promotions tailored to their respective customer bases
6. Collaborate with properties’ Operations Teams to create detailed event orders based on client specifications and requirements
7. Ensure seamless communication between clients and Operations Teams to facilitate the successful execution of meetings and events
8. Conduct post-event feedback surveys to gather insights from clients regarding their event experiences
9. Analyse feedback data to identify areas for improvement and implement necessary adjustments to enhance future events
10. Maintain organised records of event feedback and orders for reference and future analysis
11. Represent The Ascott Limited in promotional events and trade shows
12. Interact with in-house and external guests to learn about their needs for meetings and events, and identify areas of improvement post-event
13. Support Singapore Cluster corporate and appreciation events
14. Any other ad-hoc duties assigned

Requirements

• Degree or Diploma in Sales, Marketing, Business Administration or other related fields, with 3 – 5 years of relevant marketing and managerial experience.
• Confident and meticulous
• Good spoken and written English
• Strong interpersonal, communication and negotiation skills
• Ability to work independently and in teams
• Proficient in Microsoft Office applications
• Knowledge in Adobe Photoshop/Illustrators will be an added advantage