Assistant Manager, Ecommerce, APAC & ME (Contract)

Samsonite Latinoamérica; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Samsonite Brands is seeking a Regional Assistant Ecommerce Manager to drive ecommerce growth across Asia Pacific & Middle East for premium brands (Samsonite, American Tourister, etc.). The role reports to the VP of Digital Experience & E‑Commerce and is anchored at the Singapore regional HQ.

You will lead regional ecommerce teams, oversee brand presence, and roll out regional campaigns and projects while maintaining analytics-driven performance and profitability across markets.

Qualifications

• Experience leading ecommerce for a premium consumer lifestyle brand across multiple countries and channels.
• Strong communication and stakeholder management abilities.
• Ability to operate in a highly matrixed, decentralized environment.

Responsibilities

• Geographic management: lead local country E-Commerce teams across the region, guiding digital brand development, channel expansion, and platform improvements.
• Digital Brand management: ensure brand consistency across online properties and ecosystems.
• Regional campaigns: drive campaigns spanning multiple countries in the Asia Pacific & Middle East.
• Regional projects: initiate and lead site launches and feature enhancements for consistency.
• Tracking & reporting: use analytics to drive business decisions and improvements.

Skills

Communication

Interpersonal skills

Strategic mindset

Influence

Decisiveness

Education

Bachelor’s Degree in E-Commerce or Online Marketing

Job description

Who We Are

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

QUIÉNES SOMOS

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

DESCRIPCIÓN DE PUESTO

Samsonite Brands is rapidly expanding our portfolio of brands’ (Samsonite, American Tourister, Gregory, Hartmann, Kamiliant, High Sierra, Lipault, etc.) Ecommerce business across the Asia Pacific & Middle East region. To support this strategic business, we are looking for a Regional Assistant Ecommerce Manager to join our team.

Position Summary

This regional role will be responsible for driving the Ecommerce business for assigned brands and countries. We are looking for someone who has significant and demonstrable hands‑on experience running an Ecommerce business (through own Brand Site, marketplaces, retailers) for a global premium brand. You will be spearheading the Company’s aggressive and strategic shift to Ecommerce.

This role reports to the Vice President of Digital Experience & E-Commerce, Asia Pacific & Middle East, and is based in our regional headquarters in Singapore.

Key Responsibilities

• Geographic management: You will be the primary functional and regional lead for local country E-Commerce teams across our regional presence, who look to you for leadership, guidance and advice to develop their overall E-Commerce business and P&L profitability. This includes but is not limited to: digital brand development, channel expansion, campaign management and platform development.
• Digital Brand management: This role will focus on the development of the brand across all our online E-Commerce and Digital properties. You will be the key E-Commerce stakeholder responsible for ensuring our brand is properly represented in the entire E-Commerce ecosystem.
• Regional campaigns: Drive regionally-led campaigns that span multiple countries
• Regional projects: Initiate, own and lead regional projects (new site launches, functionality enhancements) to drive consistent adoption across multiple countries
• Rolling out best practices: Have a regional view of successes across the region and replicate across multiple countries so that we do not need to reinvent the wheel every time.
• Tracking & reporting: Have an analytics-driven approach to driving your business

Key Requirements

In short, we are looking for someone who has experience managing a regional Ecommerce business for a premium brand in a highly matrixed and decentralized environment. The successful candidate for this key role will need to have a strategic mindset, the ability to execute hands‑on and confidence to influence others in a highly decentralized environment. Excellent communications skills, superb interpersonal skills and the ability to juggle multiple priorities and the acumen to strive in an ambiguous environment are all necessary skills to be successful in this role.

Education & Experience

• Able to lead and work with people at all levels across the organization
• Skilled at influencing opinion to accomplish business goals and objectives without damaging relationships
• Decisive, can make sound decisions in the face of pressure
• Extremely detail orientated with strong sense of work prioritization
• Outgoing, proactive, fast-learning, independent and innovative
• Flexible and able to deal with ambiguity
• Able to work effectively with teams spread across multiple geographies and time zones

Education

• Minimum Bachelor’s Degree holder in E-Commerce, Online Marketing or a related field

Work Experience

• At least 5 years’ relevant experience gained from a premium consumer lifestyle Brand

Required languages

• Proficiency in English mandatory
• Working knowledge of other Asian languages (Japanese, Korean, etc.) would be an advantage

ACERCA DEL EQUIPO

Why You’ll Love Working Here

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life.
• Socially responsible. We want to minimize our products’ impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What We Value

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them.

We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ.

We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions.

This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team.

We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.