Assistant Manager, Digital Marketing

Income Insurance Limited; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading insurance provider in Singapore is seeking an experienced digital marketing expert to spearhead innovative campaigns. The role involves strategic leadership in digital initiatives, community engagement, and stakeholder collaboration. Ideal candidates will possess 8–10 years of experience in digital marketing, proven success in multi-channel campaigns, and strong leadership within cross-functional teams. This position offers the chance to shape customer engagement and brand storytelling in a dynamic environment.

Qualifications

• 8–10 years of experience in digital marketing or brand management.
• Proven track record of executing multi-channel campaigns.
• Experience in budget management and cross-functional team leadership.

Responsibilities

• Lead the digital marketing campaign strategy and execution.
• Spearhead content development and community engagement.
• Drive strategic projects and digital innovation across touchpoints.

Skills

Digital marketing expertise

Stakeholder management

Creative campaign planning

Social media management

Community engagement

Job description

Join a dynamic and forward-thinking Digital Marketing team within our Strategic Marketing Department, where innovation meets impact. Reporting directly to the Head of Customer Experience & Digital Marketing and collaborating closely with the Chief Customer Officer (CCO), this role offers a unique opportunity to shape the future of customer engagement in a digitally evolving landscape.

Step into the heart of our brand’s digital presence — dedicated to crafting impactful content, building vibrant online communities, and telling our brand story in innovative and engaging ways.

We blend creativity with strategy to deliver campaigns that resonate across platforms. This is an opportunity to lead and grow in a team handling social media management, content creation, and digital strategy within a fast‑paced, collaborative environment.

About the role

As a key contributor, you will be part of a brand renowned for its bold and effective advertising campaigns—work that not only captures attention but also sparks meaningful conversations in today’s complex communications environment. The ideal candidate will operate as both an individual contributor and work with a spectrum of stakeholders within and outside of Marketing—a seasoned digital marketing expert with a strong grasp of the evolving digital landscape, a passion for brand storytelling, and a proven track record in stakeholder management and execution.

Key Responsibilities

This role carries broad responsibilities—from crafting impactful campaigns and compelling storytelling, to safeguarding brand reputation through active listening and community engagement. In addition to these strategic functions, the role includes ownership of key projects and operational tasks that are essential to the team's success.

• Strategic Campaign Leadership — Develop and lead the overarching digital campaign strategy, elevating both the thinking and execution of digital initiatives. Ensure all digital activities are tightly aligned with business KPIs and contribute meaningfully to growth and customer engagement.
• Integrated Campaign & Content Development — Spearhead campaign ideation and storytelling across product and brand initiatives.
• Community Engagement & Social Listening — Leverage social listening tools to generate actionable insights from brand and campaign mentions, feeding into strategy and content refinement. Manage response protocols for customer queries on social media, working closely with external agencies and internal teams to ensure timely, empathetic, and brand‑consistent communication.
• Project Leadership & Innovation — Drive key strategic projects such as the development of a unified Design System and the rollout of internal influencer programs. Champion consistency, creativity, and innovation across all digital touchpoints.

Requirements

• 8–10 years of work experience in a digital marketing, brand management or digital creative agency role
• Proven track record of planning and executing multi‑channel campaigns
• Experience managing budgets, vendors, and cross‑functional teams
• Developing and executing digital marketing strategies
• Managing SEO, social media, web content and budget allocation
• Measuring campaign performance (ROI, KPIs)
• Collaborating with creative, tech, and external partners
• Staying updated on digital trends and platform changes

Other Competencies & Traits

• Strategic thinking and creativity
• Communication and collaboration across departments
• Analytical mindset with data‑driven decision‑making
• Adaptability to changing digital trends
• Time and project management

Key KPIs

• Product growth KPIs for the campaigns that the person leads
• Trust score (BHT)
• Project based completion KPIs – SLAs met