Assistant Manager (Customer Relationship Management)

PERSOL; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking an experienced Assistant Manager for Customer Relationship Management. The role involves developing and executing CRM strategies to enhance customer engagement, managing projects with Salesforce Marketing Cloud, and analyzing CRM data. Candidates should have at least 5 years of CRM experience in the retail B2C sector and strong communication skills. This position offers a competitive salary up to $7500.

Qualifications

• Minimum 5 years of CRM experience, preferably in the retail B2C industry.
• Strong understanding of CRM strategy and execution, covering loyalty programs and lifecycle management.
• Experience in running CRM projects, campaigns, and UAT.

Responsibilities

• Develop and manage the CRM program roadmap and activity calendar.
• Execute CRM activities using Salesforce Marketing Cloud and manage customer engagement flows.
• Partner with technical vendors for implementing CRM enhancements.

Skills

CRM strategy execution

Communication skills

Project management

Data analysis

Salesforce Marketing Cloud

Tools

Salesforce Marketing Cloud

Loyalty Cloud

Service Cloud

Job description

Assistant Manager (Customer Relationship Management)

Up to $7500

Location: Suntec

Monday to Friday Office hours

Responsibility

CRM Program & Campaign Planning

• Develop and manage the CRM program roadmap and activity calendar to boost sales growth.
• Ensure all CRM initiatives are on-brand, targeted, and personalized
• Collaborate closely with internal teams (e.g., retail stores, customer service, ecommerce) to deliver a seamless omnichannel customer experience.
• Explore and evaluate external partnerships to deliver customer benefits and improve program attractiveness.

2. CRM Activities Execution

• Design full funnel customer journey, including offerings, experiences and communications.
• Execute CRM activities using Salesforce Marketing Cloud, Loyalty Cloud, and Service Cloud (where applicable).
• Manage automated journeys, lifecycle communications, segmentation, and customer engagement flows.
• Align with key stakeholders on all strategies and tactics and end to end coordination

3. Project Management & UAT

• Partner with technical vendors and internal IT team to implement CRM campaigns, enhancements, and system improvements.
• Develop clear business requirements and conduct User Acceptance Testing (UAT) to ensure successful deployment of CRM features and Salesforce-related projects.

4. Analytics & Reporting

• Extract, analyze, and interpret CRM data to support business decisions.
• Track and evaluate performance of CRM campaigns, lifecycle activities, and loyalty program metrics.

Requirements

• Minimum 5 years of CRM experience, preferably in the retail B2C industry.
• Strong understanding of CRM strategy and execution, covering loyalty programs, personalized communications, and lifecycle management.
• Hands‑on experience with Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is a plus.
• Experience in running CRM projects, campaigns, and UAT.
• Strong coordination and communication skills to work effectively with cross‑functional teams.
• Self‑motivated, detail‑oriented, and able to manage multiple tasks in a fast‑paced environment.