Assistant Manager - CRM (Marketing)

Shihlin Taiwan Street Snacks; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food franchise in Singapore is seeking a specialist to manage CRM system setup and membership programs. You will work with teams to enhance customer engagement through data-driven strategies. The ideal candidate has 3-5 years of experience in CRM and loyalty marketing, along with strong analytical and project management skills. This role offers the chance to significantly impact customer retention and loyalty efforts.

Qualifications

• Minimum 3-5 years of experience in CRM, loyalty marketing, or digital marketing.
• Hands-on experience with CRM platforms and customer segmentation.
• Strong analytical mindset to translate data into strategies.

Responsibilities

• Work closely with teams to launch a CRM system.
• Conceptualize and execute membership programs with KPIs.
• Develop and manage CRM-based campaigns to enhance engagement.
• Analyze customer data to provide insights and reports.
• Drive initiatives to improve customer retention and loyalty.
• Act as the main contact for CRM projects, leading cross-functional teams.

Skills

CRM platforms

Customer segmentation

Data analytics

Project management

Communication skills

Job description

CRM System Setup & Implementation

• Work closely with marketing and operations to set up and launch the CRM system from scratch.
• Define system requirements, customer journey flows, and data integration points (POS, delivery platforms, website, etc.).
• Ensure seamless integration across all channels for a unified customer experience.

Membership Program Development

• Conceptualize, plan, and execute the new membership program — including tiers, rewards, and benefits.
• Establish program objectives, KPIs, and customer lifecycle management plans.
• Coordinate with design and marketing teams for launch campaigns and member communications.

Campaign Management & Execution

• Develop and execute CRM-based campaigns (email, SMS, app notifications, etc.) to drive engagement and repeat visits.
• Manage customer segmentation and personalization strategies to enhance effectiveness.

Data Analysis & Insights

• Analyze customer data to generate actionable insights, identify trends, and track program performance.
• Prepare regular CRM and loyalty performance reports for management review.
• Recommend data-driven improvements to enhance customer retention and LTV (lifetime value).

Customer Retention & Loyalty

• Drive initiatives to increase repeat purchase frequency and membership participation.
• Collaborate with Marketing to design promotions that reward loyalty and advocacy.
• Continuously refine the loyalty program to improve satisfaction and retention.

Project Leadership

• Act as the main point of contact for CRM and membership-related projects.
• Work cross-functionally with internal stakeholders and external vendors to ensure timely delivery.
• Lead the launch, rollout, and optimization of the program across all regions.

Requirements

• Preferably experience in F&B, Retail, or consumer brands; minimum 3-5 years of experience in CRM, loyalty marketing, or digital marketing.
• Hands‑on experience with CRM platforms, customer segmentation, and data analytics.
• Strong project management and communication skills.
• Analytical mindset with the ability to translate data into actionable strategies.