Assistant Manager, CRM Automations [6 Months Contract]

Sephora Asia Pte Ltd; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading beauty retailer in Singapore is seeking a highly motivated Regional Assistant Manager for CRM Automations on a 6-month contract. You will drive CRM initiatives, manage automation workflows, and optimize performance using Salesforce Marketing Cloud and Braze. Ideal candidates will have proven CRM automation experience, strong analytical skills, and excellent communication abilities. Join a culture that embraces diversity and empowers your potential.

Qualifications

• Proven experience in CRM automation.
• Hands-on expertise in Salesforce Marketing Cloud.
• Solid understanding of end-to-end CRM management.

Responsibilities

• Drive CRM automation initiatives.
• Manage end-to-end CRM workflows.
• Conduct A/B testing for optimizing performance.

Skills

CRM automation experience

Salesforce Marketing Cloud expertise

Analytical skills

Communication skills

Project management

Tools

Braze

SQL

BigQuery

Job description

Profile

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Thailand, and the Philippines) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

The Opportunity

We are seeking a highly motivated and experienced Regional Assistant Manager for CRM Automations to join our team on a 6-month contract. This is a critical role that blends strategic thinking with hands‑on operational execution. You will be instrumental in driving our CRM automation initiatives, leveraging Salesforce Marketing Cloud and Braze to deliver high business impact. You will be responsible for end-to-end CRM management, covering the planning, building, testing, scaling, and optimization of automations.

Key Responsibilities

1. CRM Automation Strategy & Delivery

• Partner with global, regional cross-functional and country teams to deliver high-performing, personalized CRM automations.
• Manage end-to-end CRM workflows and customer journeys, leading planning, creative briefing, deployment, and reporting.
• Build and maintain CRM automations on Salesforce Marketing Cloud and Braze, ensuring seamless data integration with BigQuery, Digital, Loyalty systems, and related databases.

2. Quality Assurance & Optimization

• Conduct A/B testing of automations to optimize performance and maximize impact.
• Test automation builds, troubleshoot issues and ensure high performance.
• Track campaign results, report on KPIs and recommend improvements for scalability and impact.

3. Executional Excellence

• Manage project plans and timelines to ensure the efficient, accurate, and timely delivery of CRM automation project pipelines.
• Maintain meticulous documentation of the CRM toolkit, including journey templates, playbooks, KPIs, test plans, and best practices.
• Continuously enhance processes and workflows for better CRM automation outcomes.

We would love to hear from you if you are/have…

• Proven experience in CRM automation, with hands‑on expertise in Salesforce Marketing Cloud and Braze.
• Solid understanding of end-to-end CRM automations management, including planning, building, testing, deployment, and reporting.
• Working knowledge of SQL and data integration with platforms such as BigQuery, Digital, and Loyalty systems.
• Demonstrated ability to manage multiple projects and deliverables in a fast‑paced environment, meeting tight deadlines.
• Strong analytical and problem-solving skills, with attention to detail and a commitment to executional excellence.
• Excellent communication and stakeholder management skills; regional/global experience is a plus.

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference.

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.