Assistant Manager, Creative Development Southeast Asia & Australia (Frasers Hospitality)

Frasers Property Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Frasers Hospitality, part of Frasers Property Group, is seeking an Assistant Manager, Creative Development & Marketing Communications to support SE Asia & Australia portfolio with offline and online campaigns. The role blends marketing communications and creative development to align with brand standards and drive guest engagement.

You will work with regional teams, agencies and vendors to deliver integrated brand campaigns, manage timelines and deliverables, and contribute fresh ideas to

Qualifications

• Bachelor’s degree in marketing, Mass Communications, Graphic Design, Visual Communications, Multimedia Design or related field.
• Minimum 4 years of experience in marketing communications, branding or hospitality marketing.
• Experience in integrated brand campaigns.
• Experience in planning, organising and managing professional photography and videography productions from concept to post-production preferred.
• Strong aesthetic judgment with brand storytelling and layout skills.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong copywriting, content development and storytelling skills.
• Excellent project management and stakeholder management abilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience in hospitality, travel, lifestyle industries is preferred.

Responsibilities

• Strategic marketing support for regional and property-level plans.
• Collaborate with hotels and serviced residences to drive awareness, engagement and revenue.
• Plan and implement integrated campaigns across digital, social, public relations and partnerships.
• Coordinate online/offline campaigns with agencies and media partners.
• Manage campaign timelines and marketing calendars across multiple properties.
• Ensure brand governance and consistency across materials.
• Design and develop creative outputs across digital ads, EDMs, banners, brochures, etc.
• Provide creative direction with Marketing Lead and coordinate with production partners.

Skills

Marketing communications

Branding

Hospitality marketing

Integrated campaigns

Photography & videography

Adobe Creative Suite

Copywriting

Project management

Stakeholder management

Multitasking

Education

Bachelor’s degree in Marketing or related

Tools

Photography production tools

Video production

Job description

Assistant Manager, Creative Development Southeast Asia & Australia (Frasers Hospitality)

Business Unit: Frasers Hospitality

Job Function: Communications & Branding

Shape the future of places. Shape your future with us.

Real estate is a people business. At Frasers Property, we believe every space should serve a meaningful purpose - shaping how individuals, businesses and communities live, work and connect. Our properties are what the world sees, but our greatest assets are the people who make it all possible.

Who we are:
We are a diversified, multinational real estate group on a journey of evolution –strengthening our reputation as an integrated investor, developer, and operator across geographies and asset classes, including industrial & logistics, retail, commercial & business parks, residential and hospitality. Guided by our purpose – Inspiring experiences, creating places for good, we take a long-term view and strive to create lasting value for stakeholders.

How we work:
Every project begins with intention – shaped by local insight, community needs, and a commitment to sustainability and quality outcomes. Across the Group, we bring together diverse talents, perspectives, cultures, and strengths – from strategy, investment and operations to customer experience, technology and beyond. When we do, we create outcomes greater than the sum of our parts: vibrant places that connect, inspire, and uplift.

Job Summary

Frasers Hospitality, part of the multinational Frasers Property Group, owns and operates award-winning serviced apartments and hotels across more than 70 cities in 20 countries worldwide. Driven by a mission to connect people with life-enriching experiences, the company offers the opportunity to work with passionate individuals shaping the future of hospitality and creating meaningful moments that make a lasting impact.

The Assistant Manager, Creative Development & Marketing Communications is responsible for supporting the Frasers Hospitality Southeast Asia & Australia portfolio in the development and execution of both offline and online integrated marketing communications, creative campaigns, content strategy and brand initiatives. This role combines 40% Marketing Communications and 60% Creative Development, ensuring all communications and visual assets align with Frasers Hospitality's brand standards while supporting business, commercial and revenue objectives. The incumbent will work closely with regional and property marketing teams, agencies, media partners and external vendors to drive brand awareness, guest engagement and market visibility across all SEAA properties.

Job Description

• Marketing Communications

Strategic Marketing Support

• Support the development and execution of regional and property-level marketing communication plans aligned with business objectives.
• Collaborate with hotels and serviced residences across Southeast Asia & Australia to drive awareness, engagement and revenue-generating marketing initiatives.
• Assist in planning and implementing integrated campaigns across digital, social media, public relations, partnerships and promotional channels.

Content Development, Communications & Project Management

• Support media relations activities, PR initiatives, influencer collaborations and partnership campaigns where required.
• Coordinate execution of online/offline marketing campaigns, ensuring timely delivery and adherence to brand standards.
• Liaise with agencies, vendors and media partners to ensure successful campaign implementation.
• Manage campaign timelines, marketing calendars and project deliverables across multiple properties.

Brand Governance

• Ensure all marketing communications adhere to Frasers Hospitality brand guidelines and corporate standards.
• Support brand audits and maintain consistency across all customer-facing materials.

2. Creative Development

• Conceptualize and develop creative ideas, visual concepts and design solutions for marketing campaigns and brand initiatives under guidance of Marketing Lead.
• Demonstrate a strong aesthetic sensibility and understanding of design principles, ensuring all creative outputs are visually impactful, contemporary and aligned with the Frasers Hospitality brand identity.
• Contribute innovative ideas to strengthen brand presence, guest engagement and content performance across multiple markets.
• Maintain awareness of emerging design, hospitality, luxury and lifestyle trends to keep creative executions fresh and relevant.

Graphic Design & Production

• Design and develop marketing collateral including: Digital advertisements,Social media creatives,EDMs and e-newsletters,Website banners and landing page visuals,Sales presentations and pitch decks,Brochures and factsheets,Posters, flyers and promotional materials,Event and activation materials,Signage and branding applications

Brand Creative Management

• Ensure all creative outputs are visually compelling, brand-compliant and aligned with campaign objectives.
• Maintain visual consistency across all regional and property communications.
• Develop design templates and creative toolkits to support property-level marketing teams.
• Work closely with marketing, communications, commercial and operational teams to produce integrated creative solutions under guidance of Marketing Lead.
• Coordinate with photographers, videographers, agencies, printers and external creative partners on content production.
• Provide creative direction and recommendations during content shoots, video productions and brand campaigns alongside Marketing Lead.
• Research emerging design trends, digital innovations and creative technologies to enhance brand presentation and marketing effectiveness.

Quality Assurance

• Review and test creative assets across various platforms and devices to ensure optimal presentation and functionality.
• Manage revisions and incorporate stakeholder feedback effectively while maintaining creative integrity.
• Ensure all final designs are production-ready and delivered according to project specifications and deadlines.

Key Qualification

• Bachelor’s degree in marketing, Mass Communications, Graphic Design, Visual Communications, Multimedia Design or related discipline.
• Minimum 4 years of relevant experience in marketing communications, creative design, branding or hospitality marketing.
• Experience in integrated brand campaigns.
• Experience in planning, organising and managing professional photography and videography productions from concept development through post-production preferred.
• Strong aesthetic judgment with a keen eye for visual design, layout, typography, photography and brand storytelling.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign and related design software).
• Strong copywriting, content development and storytelling skills.
• Excellent project management, organisational and stakeholder management abilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience in hospitality, travel, lifestyle or related industries is preferred.

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Your opportunity to make an impact

Collaboration and mutual respect define how we work with each other and with our strong ecosystem of partners. We listen to diverse voices, embrace inclusion, creating environments where people feel they belong.

Join us, and you’ll work alongside passionate professionals who share our vision. Together, we shape environments that strengthen connections and improve quality of life. Your career at Frasers Property isn’t just about what you do today. It’s about the impact and legacy you help create for generations to come.