Assistant Manager, Client Management (FMCG)

-; Singapore; Hybrid; SGD 50,000 - 80,000; Full time

Job summary

A prominent FMCG company is seeking experienced Trade Marketing professionals in Singapore to manage customer processes, analyze sales data, develop channel strategies, and execute trade promotions. The ideal candidate will have at least 2 years' experience in marketing or product management within the FMCG sector, with strong analytical skills and proficiency in Microsoft Office. This role offers a hybrid work model allowing up to one day a week working from home.

Benefits

Company buses to/from CCK, Jurong East, and Bishan MRT

Flexible work from home options

Qualifications

• At least 2 year of marketing/product management experience in FMCG.
• Strong analytical and problem solving skills.
• Competent in Microsoft Office applications (PPT, Excel).

Responsibilities

• Assist to manage customer management business processes between Sales, Marketing, and other departments.
• Analyze internal and external sales data to identify distribution gaps.
• Develop and execute channel strategies and trade promotions.
• Monitor competitive activities and submit monthly reports.
• Work with Demand Planner to improve accuracy of category sales forecasts.
• Identify sales gaps and propose close gap measures.
• Discuss and develop plans with Brand Manager and Key Account Manager.
• Monitor and evaluate trade promotions for effectiveness.
• Interact with Sales & Marketing for timely implementation.
• Monitor price surveys on competitive brands.
• Consolidate internal price control programs.
• Support new product launches through various strategies.

Skills

Analytical skills

Problem-solving skills

Communication skills

Microsoft Office proficiency

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

We are seeking experienced Trade Marketing professionals in the FMCG (Fast Moving Consumer Goods) sector. Category Managers from the FMCG retail outlets are also welcome.

Company buses provided to and from at CCK, Jurong East and Bishan MRT.

Up to 1 day a week work from home.

General Responsibilities

• Assist to manage a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.
• Analyze both internal and external sales (Sell-in, Sell Through and AC Nielsen retail data) to identify distribution gaps, threats and opportunities for the channels / retailers in your assigned portfolio.
• Develop, plan and execute channel strategies and trade promotions for the key accounts and trade channel to achieve sales objectives. Ensure these strategies are in tandem with the positioning and potential of the accounts / channels.
• Monitor competitive activities and submit monthly report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
• Work with Demand Planner to monitor and improve accuracy of category sales forecast by channel & chain, in accordance to the monthly forecast schedule.
• Identify sales gaps and work with the respective Key Account Executive / Manager to propose close gap measures.
• Take initiative to discuss and develop plans to assist Brand Manager and Key Account Manager to maximize the category potential in each of the retail account.
• Identify customers who do not meet the Company's guidelines and recommend action to improve level of requirements.
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company' objectives, and make recommendations for future promotions.
• Interact with Sales & Marketing regarding deadlines / lead time required for promotions, pack / price changes, new products, POSM and others in order to ensure on‑time and effective implementation.
• Monitor and implement price surveys on selected competitive brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
• Consolidate internal price control program for your assigned product categories, and administering pricing alignment between Key accounts.
• To support new product launches via new distribution tracking, planograms, in-store visibility drive and timely roll‑out in the trade.
• Any other duties assigned by the Management.

Marketing

• Develop and execute A&P / trade promotion activities that are aligned with the brand strategy and budget. This includes managing and utilizing the funds allocated.
• Manage order forecast accuracy and ensure inventory management objectives are met. Includes driving efficiencies in market hygiene and obsolescence.
• Work closely with the key account / sales team to ensure sound planning and implementation of key promotional activities at the retail stores.
• Prepare monthly reports and participate in business reviews with clients.
• Monitor market activities, analyse trends and recommend marketing activities to help client achieve growth / sales growth.
• Liaise with various vendors on promotional materials deliveries / POSM.
• Prepare product training materials and attend to product related enquiries.

Requirements

• At least 2 year of marketing/product management experience in FMCG.
• Possess strong analytical and problem solving skills.
• Competent in Microsoft Office applications (PPT, Excel).