Assistant Manager (Branding & Marketing)

Persatuan Pemudi Islam Singapura (PPIS); Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading organization in Singapore is seeking a branding and marketing specialist to strengthen their brand presence. Key responsibilities include developing strategies, managing content, and monitoring engagement metrics. The ideal candidate will have a Bachelor’s degree in Marketing and 3-5 years of relevant experience, with a focus on digital platforms and project management. This role promises diverse responsibilities in a dynamic environment.

Qualifications

• Minimum 3 - 5 years of relevant experience in branding, marketing, or communications.
• At least 1–2 years in a supervisory or leadership role.
• Proficiency in design tools is a plus.

Responsibilities

• Assist in developing branding strategies and campaigns.
• Curate and manage content across platforms.
• Monitor engagement metrics to refine strategies.

Skills

Strategic thinking

Digital engagement

Communication skills

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Canva

Adobe Creative Suite

Job description

Strengthen PPIS’ brand presence across digital and public platforms, with a focus on audience-facing engagement and outreach.

Job Responsibilities

• Assist in developing and executing comprehensive strategies and campaigns that align with the organisation’s business objectives and brand identity. This includes the management of budget and resources.
• Curate and manage content – both visual and written – across online and public platforms to engage diverse audiences.
• Coordinate features and public narratives that reflect the organisation’s mission and milestones.
• Assist in branding initiatives, rebranding efforts, and campaign rollouts.
• Ensure brand consistency across programmes and events.
• Monitor engagement metrics and analytics to refine outreach strategies.
• Assist to plan and support events, including those across units, departments and centres.
• Assist in preparing for and managing potential crisis situations by drafting holding statements, briefing documents, and ensuring rapid response protocols are in place.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Media, Design, or a related field.
• Minimum 3 - 5 years of relevant experience in branding, marketing, or communications, with at least 1–2 years in a supervisory or leadership role.
• Strategic thinker with ability to understand business needs and translate them into effective plans.
• Strong understanding of digital engagement platforms and trends
• Experience working with media professionals and securing media coverage
• Excellent written and visual communication skills
• Proficiency in design tools (e.g., Canva, Adobe Creative Suite) is a plus
• Ability to interpret analytics and audience insights
• Strong project management and coordination skills
• Collaborative mindset with experience working across teams