Assistant Manager, Brand Communications, Singapore

adidas Singapore Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

adidas Singapore Pte Ltd seeks a Brand Comms Manager to develop and execute 360 integrated marketing plans across key categories. You will balance brand and category messages with channel needs while maintaining adidas brand integrity and budget stewardship.

Strong project management and English fluency are essential, with 3+ years in brand or consumer marketing. Sports marketing and FMCG exposure are highly regarded.

Qualifications

• Degree in Marketing/Advertising or related field.
• Minimum 3 years’ experience in brand, consumer and trade marketing.
• Experience in sports marketing and FMCG a plus.

Responsibilities

• Assist to implement brand strategies and integrated marketing plans to support brand and campaign objectives.
• End-to-end experience in driving retail and brand activation events.
• Be the brand guardian to ensure all work aligns with adidas brand guidelines.
• Drive and execute 360° communications and influencer/sports marketing plans and campaigns.
• Ensure global/SEA marketing guidelines are upheld in local market execution.
• Co-own the Marketing Expense Budget (MaEx) and translate into cost-efficient implementations.
• Maintain contact with sports agencies, clubs, athletes and influencers.
• Support asset agreements and equipment provisioning for partners.

Skills

Brand strategy

Campaign planning

Budget management

Project management

Creative thinking

English fluency

Education

Bachelor's in Marketing/Advertising

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Job description

Purpose & Overall Relevance for the Organization:

This person would ensure the positive development of the adidas brand image through brand concepts in key categories, to support sustainable and profitable market share growth in Singapore by providing efficient and effective communication of key messages across all appropriate communication channels.

Experienced in building 360 integrated marketing comms plans, the Brand Comms Manager will take ownership of marketing plans and best‑in‑class executions to support business growth. This person will balance brand and category message against channel (Wholesale, Direct-To-Consumer, Franchise and eComm) specific requirements.

Key Responsibilities:

Functional

• Assist to implement brand strategies and integrated marketing plans to support brand and campaign objectives
• End to end experience in driving retail and brand activation events
• Be the brand guardian to ensure all work produced is faithful to adidas’ brand guidelines
• Drive & execute the 360˚ communication & influencer/sports marketing plans & campaigns
• Ensure global/EM/SEA marketing guidelines are upheld during execution of concepts to local market
• Co‑own the Marketing Expense Budget (MaEx) and ensure translation into cost‑efficient implementation across all appropriate communication channels and tools
• Maintain close contact with sports agencies or clubs; as well athletes and influencers
• Management of brand stock at country level
• Support the control of existing asset agreements (product and servicing)& ensure timely and sufficient equipment support to Sports and Culture partners

Reporting

• Monitor and analyse competitor activities
• Analyze reports to form insights to optimise and streamline strategies, activities, processes etc
• Keep a pulse on developing industry/market/media & digital trends to ensure that the brand stays ahead of trends

Key Relationships:

• Manager Brand Communication
• Channel & Functional teams
• SEA Brand team
• External agencies

Knowledge, Skills and Abilities:

• Passion for sports
• Consumer first thinking
• High level of project management, budget management and scheduling
• Detail‑oriented with strong organisation and project management skills
• Ability to multi‑task and manage various project elements simultaneously
• Creative thinker with a strategic and logical approach in execution
• Adobe Photoshop, Illustrator and Premiere Pro skills are plus
• English: Fluent written/ spoken

Requisite Education and Experience / Minimum Qualifications:

• Degree in Marketing/Advertising or related course
• Min 3 years’ experience with a mix of brand, consumer and trade marketing
• Ideally experience and exposure in Sports
• Digital Marketing and FMCG experience a plus