Assistant Director (Strategic Marketing & Communications)

National Heritage Board; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A cultural institution in Singapore is seeking an experienced marketing and communications leader. Responsible for leading PR, marketing, and branding strategies, this role requires oversight of digital campaigns and stakeholder engagement. The ideal candidate will have 8-10 years of relevant marketing experience and a strong portfolio in multi-platform campaigns, alongside excellent stakeholder management skills. This position plays a crucial role in amplifying the museum’s offerings and engaging both local and international audiences.

Qualifications

• 8-10 years of experience in marketing, preferably agency or client-side.
• Strong portfolio in managing multi-platform marketing campaigns.
• Good PR and media relations experience.

Responsibilities

• Lead PR, marketing, and branding strategy for the museum.
• Oversee digital content and marketing campaigns.
• Facilitate media and stakeholder partnerships.

Skills

Stakeholder management

Marketing strategy

Digital marketing

Public relations

Job description

What the role is:

With a history dating back to 1887, the National Museum of Singapore is the nation's oldest museum with a progressive mind. As the people’s museum, we present history and culture through multi-perspective ways of storytelling and showcase important artefacts from our National Collection. The museum is home to thought-provoking exhibitions and hosts engaging programmes for diverse communities all year round. We are looking for an experienced all-rounder marketing and communications leader who is keen to join the people’s museum and play a key role in bringing stories of Singapore and the world to life. As the museum’s corporate brand custodian, you are skilled at amplifying brand recall, promoting the museum’s offerings to local and international audiences and engaging strategic stakeholders. You will also support the National Museum in cultivating relationships with its international partners.

What you will be working on:

Marketing Communications and Brand Strategy

• Lead the planning and development of NMS’ holistic PR, marketing and branding strategy, including the conceptualisation and execution of integrated 360 marketing and digital campaigns and promotions that will strengthen NMS’ brand positioning, drive footfall and ticket sales, as well as engagement with Singaporeans, tourists and global audiences.

Digital Marketing

• Oversee digital content, tactical marketing and PR strategy and development across various owned, earned, paid and shared media platforms to drive brand visibility, resonance and visitorship.

Stakeholder Outreach and Engagement

• Facilitate and optimise media, agency, internal and stakeholder partnerships, ensuring strong alignment and collaboration to build top-of-mind awareness and sustained interest in the museum’s exhibitions, programmes and initiatives.
• Overseeing the planning, organisation and hosting of meetings and official visits, as well as maintaining relevant cultural briefs and supporting documents.
• Provide leadership and guidance to the team, fostering a collaborative, creative and data-informed approach to communications and engagement.

What we are looking for:

Work Experience and Knowledge

• Preferably 8 -10 years of relevant experience in marketing within an agency or client-side team, with a strong portfolio in managing multi-platform 360 marketing and branding campaigns.
• Good PR and media relations experience would be a plus to facilitate integrated communications efforts across PR and marketing.

Other Traits

• Strong interest in the Arts and Heritage sector, and in contributing to the mission of the people’s museum.
• Ability to work effectively in a dynamic environment, with strong stakeholder management skills and a demonstrated capacity to influence and engage various internal and external partners.
• A creative approach backed by data insights and a track record of developing innovative, impactful marketing solutions.

About National Heritage Board

The National Heritage Board (NHB) champions the development of a vibrant cultural and heritage sector in Singapore. Our role is to make heritage enriching, relevant, accessible and above all, enjoyable to Singaporeans and visitors alike.

If you have the Passion…to build a nation of confident people and sense of rootedness…to deliver great service towards a strong community…to inspire generations of Singaporeans through heritage preservation…to continually innovate and develop yourself as a professional…to have fun while doing all of the aboveWe Want You!