Assistant Director of Sales, MICE (Hilton Singapore Orchard)

Hilton Worldwide, Inc.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global hospitality company is seeking an Assistant Director of Sales focusing on MICE to support the Director of Sales in achieving revenue and profitability targets. Key responsibilities include leading the sales team, managing MICE business, and cultivating client relationships. Applicants should have at least 3 years of sales experience, strong commercial skills, and excellent communication abilities. This dynamic position offers opportunities for career growth and development within the vibrant hospitality industry.

Qualifications

• Minimum 3 years’ experience in hotel/event sales leadership.
• Strong commercial acumen with budgeting and forecasting expertise.
• Flexible to travel and work occasional evenings/weekends.

Responsibilities

• Assist the Director of Sales in leading sales teams.
• Develop MICE and Group business by targeting key markets.
• Contribute to hotel business strategy to achieve targets.

Skills

Hotel/event sales leadership

Commercial acumen

Analytics and stakeholder management

Excellent communication

Planning and organizational skills

Customer service

Tools

Salesforce

TravelClick Hotelligence

Job description

Job Description - Assistant Director of Sales, MICE (Hilton Singapore Orchard) (HOT0C4OY)

Job Description

Job Number: HOT0C4OY

Work Locations

Hilton Singapore Orchard
333 Orchard Road
Singapore 238867

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travelers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

Position Statement

Reporting to and directly supporting the Director of Sales, the Assistant Director of Sales - MICE assists leading the hotel’s pro‑active and group sales teams, managing all sales activities, creating and executing strategic plans to achieve hotel targets, forming new and maintaining existing relationships, and developing talent within the commercial team.

What will you be doing?

As the Assistant Director of Sales, MICE, you will be responsible to lead the function with integrity and credibility for the following areas:

Leadership

• Act as team leader in the absence of the Director of Sales, ensuring alignment with Hilton’s global promise and values.
• Foster a high‑performance culture and develop team competencies through coaching and succession planning.
• Address performance challenges promptly and support recruitment for Sales and Groups teams.
• Communicate effectively across commercial and hotel departments; attend relevant meetings.

Hotel Strategy and Management

• Contribute to hotel business strategy and collaborate with commercial leadership to achieve revenue, profitability, and guest satisfaction targets.
• Drive initiatives to maximize revenue from rooms, event spaces, restaurants, and ancillary services (e.g., parking, laundry, in‑room technology).

Sales

The core responsibility would be MICE sales and the role also includes supporting corporate sales activities when required ensuring seamless collaboration across segments:

• Prospect and develop MICE and Group business by targeting key markets and corporate accounts from the assigned portfolio.
• Develop and maintain detailed account plans in Salesforce; ensure timely updates of sales activities.
• Conduct client meetings; lead site inspections, familiarization trips, and client entertainment (flexibility for evenings/weekends required).
• Represent Hilton Singapore Orchard at trade shows, networking events, and sales trips.
• Collaborate with Hilton Sales network, TMC and MICE partners to strengthen relationships and generate new MICE leads and corporate accounts.
• Manage corporate RFP processes and maintain accurate trackers; ensure rates are correctly loaded in GDS.
• Utilize third party tools such as TravelClick Hotelligence (Agency 360) to analyze market trends and identify new business opportunities.
• Collaborate with Hilton Sales network and TMC partners to strengthen relationships and generate.

Conference & Events, Outlets

• Support strategies for inquiry handling, space control, response rates, and conversion improvement.
• Implement initiatives to increase Conference & Events and outlet revenues.

Revenue Management – Rooms

• Assist in competitor analysis, pricing strategies, and market share evaluation.
• Support segmentation analysis and action plans aligned with revenue proposals.

Budget and Fiscal

• Assist in preparing annual revenue plans, sales & marketing budgets, and forecasts.
• Submit monthly activity reports detailing confirmed and provisional business.

Maintenance of Systems and Procedures

• Ensure accurate data management in all sales and revenue systems.
• Maintain up‑to‑date knowledge of Hilton systems and procedures.

What are we looking for?

An Assistant Director of Sales - MICE serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Minimum 3 years’ experience in hotel/event sales leadership.
• Strong commercial acumen with budgeting and forecasting expertise.
• Proven ability in analytics, stakeholder management, and closing sales.
• Excellent communication, planning, and organizational skills.
• Flexible to travel and work occasional evenings/weekends.
• Passion for customer service and team development.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full‑service hotels and resorts to extended‑stay suites and mid‑priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!